The Best Ads Of August 2018

Every month Unruly scours the web for the best ads around – then puts them into this handy list so you can catch up with anything you’ve not seen. This weeks selection was guest curated by Bobbie Parker, who spent two weeks with the marketing team on work experience. 

July’s selection of ads are very different from one another with a variety of messages and emotions spread across each video.

It includes Apple presents us with a situation we’ve all been in and Calvin Klein explores empowering language for women. Also in this hit-list we have a romantic encounter from Orange, Smart Energy gives us a fly on the wall look at the home, and Coca-Cola shows us how the World Cup can bring a country together.

5. Smart Energy GB – “Powering Britain”

Smart Energy GB shows our relationship with electricity over a 24 hour period. It shows the humorous, romantic and routine things within our day. Not only does it highlight how much energy we use on a daily basis, but it also makes the case for why we should invest in a smart meter to keep track of our energy spending. Think of the planet people!

4. iPhone X – Memory – Apple  

Apple has given us this high stakes game show of an ad, which outlines how a separate password needed for every account can induce anxiety and panic! This ad gets very intense very quickly, with and shows an audience get increasingly tense about whether the hero can guess the correct answer. Fortunately all problems are solved with the brand new iPhone X and its new face ID. Phew!

3. Calvin Klein – Introducing ‘I Am Women’

Who runs the world? Girls. Calvin Klein is doing its bit for equality and empowerment by celebrating women in the name of its new fragrance. With Lupita Nyong’o and Saoirse Ronan in discussion, this video talks about how the phrase ‘I Am Woman’ not only represents an individual, but women of the whole world.

2. Coca-Cola – Fifa World Cup 2018

Coca-Cola has impressed us once again with another strong World Cup association. This time the soda brand shows how the World Cup can bring out the patriotic side of people, and how countries who are divided can join as one for a big sporting event. This ad shows that football is more than just a game, but something that promotes healthy competition and team spirit. 

1. Orange – Orange brings you closer to what matters most to you

Orange’s romantic way of representing their mobile network is beautifully shot and very striking. It shows a love story in which two individuals are separated by a great distance, and tracks their adventures as they follow the orange (as in ‘Orange’ – geddit?) rope to find each other. Aww sweet.

Watch more ads.

For advertisers, February is a month like no other, with brands in the US battling it out to be the stand-out ad at the Super Bowl.

But this month’s round-up of the best ads is not just focused around the Big Game. Elsewhere in the list, we’ve got Nike’s hyper-local ‘Nothing Beats A Londoner’ ad and a surprise entry from Lotto New Zealand.


To make sure you stay on top of all the latest Adland trends, Unruly scours the web every Friday for the greatest examples of online video advertising and brings them together into one handy list.

This week’s ads couldn’t be more varied – we’ve got parenting tips from Kraft, a tear-jerking epic from Volkswagen, and a profound and unsettling ad from Royal Jordanian.


Every week Unruly rounds up the latest and greatest ads for your viewing pleasure, so you can catch up on anything you missed before the weekend.

This week’s batch features pop stars, people pretending to be dogs, and real mums.


Every week Unruly scours the web for the latest and greatest ads for your viewing pleasure. Then we compile them in this handy list, so you can get your fix of the best ads on the web all in one place!

This week’s list is dominated by big tech brands – with spots from Samsung, HP and Apple all earning their place on our top 5.


Every week Unruly rounds up the 5 best bits of creative from Adland so you can catch up on anything you might have missed.

This week’s selection is certainly one the most varied we’ve seen in a while, with ads covering 80’s movies, teddy bears, treehouses and children’s TV villains.


Every week Unruly scours the web for the latest and greatest ads from the past 7 days, before gathering them up in this handy list so you can catch up on everything you missed.

This week’s selection features a charming ad from Milka, ushering in the chocolate egg season, and a genuinely funny spot from Adobe that is bound to resonate with plenty of people across Adland.


This Wednesday people around the world celebrated International Women’s Day and highlighted a myriad of issues surrounding gender equality.

Things were no different in Adland, with plenty of brands using the opportunity to speak up and challenge the status quo. (more…)

It’s International Women’s Day – and individuals and organisations around the world are celebrating the achievements and progress made in gender equality, and the work that still needs to be done.

In honour of this, we thought we’d highlight some of the best campaigns we’ve seen around this year’s #IWD. Many of the ads you will recognise, like the return of the awesome #ThisGirlCan campaign, but there’s also welcome surprises from Benetton, Western Union and more.


Love was in the air in Adland this week, with Valentine’s Day ushering in a wave of romantic ads designed to tug at the heartstrings (see our roundup here).

But if you’re a bit tired of all the Cupids and love hearts, you’re in luck! Unruly is here to run you through some of the other best ads of the week.