Gatorade somehow makes us cry about baseball, Chanel makes fashion interesting and Red Bull gets a power up. Yep, it’s just another week in AdLand!
So which ads have caught fire on the web over the last seven days? Here are our five picks.
5. Monster Energy – Recoil 2: Unleashed in Ensenada
The latest entry in the increasingly popular genre of “cars do things cars aren’t supposed to do”, Monster Energy’s spot is among the most excessive. It certainly has the most excessive title, described on YouTube as “Monster Energy: Ballistic BJ Baldwin Recoil 2 – Unleashed in Ensenada, Mexico”. Phew, even saying that is an adrenaline rush.
In any case, the ad finds the supposedly ‘Ballistic’ BJ Baldwin barrelling his dangerously bouncy vehicle through the streets of a real Mexican town. Watching it, I couldn’t help but be reminded of the sequence in Michael Bay’s “Bad Boys 2”, in which Will Smith careens in similar fashion through a Colombian favela. Although I should emphasise that that was a film and Baldwin’s antics are (in theory) decidedly real. That’s a handy distinction to draw with this kind of madness.