The Best Ads Of August 2018

Every month Unruly scours the web for the best ads around – then puts them into this handy list so you can catch up with anything you’ve not seen. This weeks selection was guest curated by Bobbie Parker, who spent two weeks with the marketing team on work experience. 

July’s selection of ads are very different from one another with a variety of messages and emotions spread across each video.

It includes Apple presents us with a situation we’ve all been in and Calvin Klein explores empowering language for women. Also in this hit-list we have a romantic encounter from Orange, Smart Energy gives us a fly on the wall look at the home, and Coca-Cola shows us how the World Cup can bring a country together.

5. Smart Energy GB – “Powering Britain”

Smart Energy GB shows our relationship with electricity over a 24 hour period. It shows the humorous, romantic and routine things within our day. Not only does it highlight how much energy we use on a daily basis, but it also makes the case for why we should invest in a smart meter to keep track of our energy spending. Think of the planet people!

4. iPhone X – Memory – Apple  

Apple has given us this high stakes game show of an ad, which outlines how a separate password needed for every account can induce anxiety and panic! This ad gets very intense very quickly, with and shows an audience get increasingly tense about whether the hero can guess the correct answer. Fortunately all problems are solved with the brand new iPhone X and its new face ID. Phew!

3. Calvin Klein – Introducing ‘I Am Women’

Who runs the world? Girls. Calvin Klein is doing its bit for equality and empowerment by celebrating women in the name of its new fragrance. With Lupita Nyong’o and Saoirse Ronan in discussion, this video talks about how the phrase ‘I Am Woman’ not only represents an individual, but women of the whole world.

2. Coca-Cola – Fifa World Cup 2018

Coca-Cola has impressed us once again with another strong World Cup association. This time the soda brand shows how the World Cup can bring out the patriotic side of people, and how countries who are divided can join as one for a big sporting event. This ad shows that football is more than just a game, but something that promotes healthy competition and team spirit. 

1. Orange – Orange brings you closer to what matters most to you

Orange’s romantic way of representing their mobile network is beautifully shot and very striking. It shows a love story in which two individuals are separated by a great distance, and tracks their adventures as they follow the orange (as in ‘Orange’ – geddit?) rope to find each other. Aww sweet.

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It’s officially winter – the nights are getting longer and the days are closing in. Luckily Unruly is here with the best 5 ads from the past 7 days, so you have something to watch while tucking into mince pies and mulled wine. 

This week’s stocking is stuffed with festive ads from Honda, Cadbury’s and Walmart – all featuring more tinsel and baubles than you can shake a candy cane at.


It’s been a busy week in Adland as the biggest brands gear up for sporting success at the Rio Olympics. In fact, with so much going on, you might have missed some of the great bits of creative coming out of the brightest minds in the industry.

That’s why, every week, Unruly gathers up five of the best campaigns for your viewing pleasure. 

This week’s selection features an imaginative piece from Mercedes-Benz, Jack Whitehall doing his very best to embarrass a wonderfully deadpan Bradley Wiggins and the return of Dove.


Today officially marks the kick-off of the 2016 UEFA European Championship – but there’s another competition going on off the pitch, as some of the world’s biggest brands battle it out to be crowned king of the Euros ads. 

We’ve rounded up the best of the bunch this week, so you can decide for yourself who should take home the trophy.

Nike leads the charge with the release of its ‘Switch’ campaign, featuring Adland’s favourite football/model Ronaldo, while Beats injected its usual flair into a player-filled spot.


It’s been another busy week in the world of advertising. Apple has continued to rule the charts, and we saw the long-awaited return of the #EpicStrut- so let’s run down the best 5 ads out there!

This week’s batch of freshly-baked ad goodies includes Kobe Bryant in his final starring role, an unorthodox contraception commercial and the return of everyone’s favourite ‘is-it-CGI-or-not’ dancers. So without further ado, let’s get stuck in.



We spent the week scouring the web for the ads you just have to see and, aside from the influx of cute fluffy Easter animals, things in Adland have definitely taken an interesting turn.


We spent the week watching the best, and worst, of what the web has to offer- and we’ve picked out five essential ads from the last seven days you should definitely see.

In this week’s batch of advertising goodies we go on an idyllic journey from 18th Century France to the misty mountains of Peru. Unfortunately, this once-in-a-lifetime trip is interrupted by the unflappable nonsense of Lil’ Wayne.



There were a ton of ads released this week – some great, some not so great. We’ve rounded up the best of the bunch for your viewing pleasure.

This week’s collection has a bit of everything. We’ve got the return of one of the greatest Olympians of all time, an amazing VR surfing display and a suspiciously-familiar Gorilla.



After another busy week in AdLand, we’ve picked out the five videos that are definitely worth your time.

In our round-up this week we’ve got the return of the ever-popular #LikeAGirl series, this time with emojis, as well as a light-hearted look at VR and some fun with UK reality star Joey Essex.

So let’s get started, shall we?


After a week watching the best (and worst) video ads on the web, we’ve picked the five essential ones for you to watch. 

In this week’s round-up we have a pop star surprising two unsuspecting fans, a waiting room that lets you mull over big decisions, and a gadget history timeline from Samsung.

So without further ado, here is our weekly round-up of the five ads you should watch right now.

Enjoy and have a great weekend!