Listen In: Identity Wars, the quest for a fit-for-purpose digital ID
Where is the industry is in the quest for an alternative and open ID? This discussion is about the impact of a post-cookie world for both buyers and sellers – exploring, amongst other things, ID portability, cooperation with walled gardens, new initiatives to tackle ID management, privacy legislation, success measurement and attribution. This recording is taken from Trust Talks: The Great Programmatic Debate which was held in Singapore on 28th February at the Tanjong Beach Club in Sentosa. The panel was moderated by Ricky Chanana, MD AUNZ at Unruly, and the panellists were Guy Hearn, Chief Product Officer APAC at Omnicom Media Group; Matt Harty, SVP Asia at The Trade Desk; Jean-Marc Thomas, MD Asia at Spafax; Joe Nguyen, Senior Vice President APAC at comScore. Click here to listen to more
Listen In: Traditional to addressable – the evolution of linear channels
This discussion is focussed around the explosion of addressable media, from TV and radio to OOH. The speakers share their experience of this evolving landscape, discussing where the region is and where it’s headed. They look at the challenges, particular to Asia, and whether a holistic regional approach is possible, or whether things will remain fragmented and in the hands of local media owners. This recording is taken from Trust Talks: The Great Programmatic Debate which was held in Singapore on 28th February at the Tanjong Beach Club in Sentosa. The panel was moderated by Charlotte McEleny, Publisher at The Drum and the speakers were Isaline Duminil, Marketing & Communications Director at JCDecaux; Indranil Sarkar, Lead Partnerships & New Business at Mediacorp; Gavin Buxton, MD Asia at SpotX and Diogo Andrade, SEA Programmatic
Listen In: Impressions from the sell side
What has life been like for publishers post-GDPR? Why have we seen such a rise in the number of 2nd party data marketplaces? Why are publisher coalitions so popular at the moment? Hear the answers to these questions and many more in the Impressions from the sell side panel, from Trust Talks: The Great Programmatic Debate which happened in London on 6 November 2018. Moderated by Ronan Shields, Ad Tech Reporter, Adweek. This panel addresses the issues and opportunities facing premium publishers in 2018. From the rise of initiatives such as ITP from Safari restricting ad opportunities on mWeb, right through to the complex landscape of unified yield management, also known as header bidding. Speakers are Ronan Shields, Ad Tech Reporter, Adweek, Dora Michail, MD Digital Telegraph, Steph Miller,
Listen In: Identity, the quest for an open and alternative ID continues
Listen to the ‘Identity, the quest for an open & alternative ID continues’ panel from our Trust Talks event in London. Moderated by our Programmatic Lead, Paul Gubbins, the panel looks at where we are as an industry in the quest for an alternative and open ID. The panelists challenge the idea that life post-cookie will challenge visibility for both buyers and sellers, unless they operate within walled gardens. They also explore ID portability, and how initiatives from bodies such as the IAB Tech Lab will tackle areas of concern such as digital ID management, privacy legislation and the explosive growth of connected devices. Check out recordings from the other Trust Talks panels by clicking here.
