Premier Advertising Solutions for
FIFA World Cup Qatar 2022™
Be a Part of Football / Soccer’s Biggest Event November 21 – December 18
Our exclusive partnership with VIDAA, advanced data targeting, and custom creative allows you to reach the FIFA World Cup Qatar 2022™ audience with precision and scale
Exclusive FIFA and World Cup Content
A first-to-market opportunity to reach new audiences through the premiere launch of the FIFA+ app exclusively on VIDAA-enabled smart TVs including Hisense and Toshiba*
Packages Include:
- Exclusive video placements in front of original content via the FIFA+ app
- Custom product placement and video in the FIFA+ World Cup Daily Show filmed on-site in Qatar
- Interactive soccer-themed game & native display placements
- Custom Tr.ly Creative Studio video creative units paired with precise data targeting across relevant CTV and digital apps and sites with World Cup content
- Access to World Cup themed events, VIP tickets to the World Cup, and more
Unique Targeting Tactics
Unique audience activation solutions across CTV and all-screen video:
- TV Viewership Data: Retarget consumers based on their previous TV viewership of World Cup and soccer related content with our TV Intelligence solution
- Social Data: Target consumers viewing World Cup-related topics across social platforms
- Contextual Data: Target specific keywords and channels such as “sports” and “soccer”
- Behavioral Data: Third-party audience solutions to target pro sports & football/soccer fans
Creative Solutions to Amplify Your Campaign
Our Tr.ly Creative Studio offers compelling brand storytelling and premium creative solutions to captivate your audience across all screens through:
- QR Codes to drive action like site visits promotional downloads, and more
- Data-Driven Creative† for real-time updates to your CTV creative using data triggers like audience segments, location, time, and weather
- Voice-to-Action (BETA)† call-to-actions to engage through smart speakers
- Branded frames and overlays to highlight products or add new messaging and engagement prompts
* FIFA Partners receive first right of refusal
† Data-Driven Creative and Voice to Action require at least 10-12 weeks of lead time for development.