FIFA World Cup Qatar 2022

Premier Advertising Solutions for
the World Cup

Be a Part of Football / Soccer’s Biggest Event November 20 – December 18

Our exclusive partnership with VIDAA, advanced data targeting, and custom creative allows you to reach the FIFA World Cup Qatar 2022™ audience with precision and scale

Exclusive FIFA+ and World Cup Content

A first-to-market opportunity to reach new audiences through the premiere launch of the FIFA+ app exclusively on VIDAA and Android OS-enabled smart TVs including Hisense and Toshiba*

Packages Include:

  • Exclusive video placements in front of original content via the FIFA+ app
  • Custom product placement and video in the FIFA+ World Cup Daily Show filmed on-site in Qatar
  • Interactive soccer-themed game & native display placements
  • Custom Creative Studio video creative units paired with precise data targeting across relevant CTV and digital apps and sites with World Cup content
  • Access to World Cup themed events, VIP tickets to the World Cup, and more

Unique Targeting Tactics

Unique audience activation solutions across CTV and all-screen video:

  • TV Viewership Data: Retarget consumers based on their previous TV viewership of World Cup and soccer related content with our TV Intelligence solution
  • Social Data: Target consumers viewing World Cup-related topics across social platforms
  • Contextual Data: Target specific keywords and channels such as “sports” and “soccer”
  • Behavioral Data: Third-party audience solutions to target pro sports & football/soccer fans

Creative Solutions to Amplify Your Campaign

Our Creative Studio offers compelling brand storytelling and premium creative solutions to captivate your audience across all screens through:

  • QR Codes to drive action like site visits promotional downloads, and more
  • Data-Driven Creative for real-time updates to your CTV creative using data triggers like audience segments, location, time, and weather
  • Voice-to-Action (BETA) call-to-actions to engage through smart speakers
  • Branded frames and overlays to highlight products or add new messaging and engagement prompts

* FIFA Partners receive first right of refusal
 Data-Driven Creative and Voice to Action require at least 10-12 weeks of lead time for development.

Want to learn more about activating World Cup fans across CTV and all video screens?