UK BD Director, Programmatic Demand

  • Business Development
  • London

Accelerate Unruly’s programmatic revenue growth through building and maintaining collaborative, mutually rewarding partnerships with the world’s top DSPs and exchanges Develop Unruly’s position as the authority in digital video advertising and a key source of premium, polite video supply at scale

WANTED:  We are looking for an entrepreneurial, driven and technically savvy business development professional to join the Unruly team in London leading partnerships with the world’s top DSPs and exchanges. Growth oriented, you will accelerate Unruly’s presence and influence with key demand partners, driving preference for UnrulyX, Unruly’s viewable video SSP.  You will identify, pursue, and negotiate new partnership deals for Unruly and work closely with our product team through integration and beyond.  

You will have a passion for all things video and ad technology, especially polite, user-first advertising.

As Director, Business Development you will manage all facets of the partnership cycle, from prospecting and initial relationship building, to positioning Unruly as the authority in video advertising and accelerating video spend. You are comfortable building relationships at all levels of our demand partners, from C-Suite to trading teams and account managers. You will constantly reaffirm Unruly’s position as a key strategic supply partner for those platforms. Ultimately, you will influence those partners to push Unruly’s proposition into agency and trading desk clients. You will work at Unruly’s global headquarters in London and report to the VP Global Demand, Business Development based in NYC.

Have you excelled at forging mutually rewarding partnerships with programmatic demand platforms? Are you looking for a challenging role, inspiring ad-industry-wide change within a high-growth, insanely fast-paced scale-up? If your answer is “Hell Yeah!” then this role could be for you.

Reports to: VP, Global Demand, Business Development

Location: UK

Employment Type:  Permanent

Working Hours: Full time

Salary: Highly competitive, plus bonus

BenefitsThere are bowling nights, deliveries of muffins, fruit and other breakfast treats, Friday beers, ping pong, an Unruly Festival, BUPA healthcare and pension

About the role: Mission

  • Accelerate Unruly’s programmatic revenue growth through building and maintaining collaborative, mutually rewarding partnerships with the world’s top DSPs and exchanges
  • Develop Unruly’s position as the authority in digital video advertising and a key source of premium, polite video supply at scale

Key Relationships

  • Programmatic demand platforms
  • Global Product Development Teams
  • UK Supply BD Team
  • UK Sales
  • UK Programmatic Operations

About You: Experience

You must have:

  • 3-5+ years of experience working with DSPs and exchanges
  • Intimate knowledge of the programmatic advertising ecosystem, video-specific a major plus
  • Managed all aspects of the business development cycle, including strategy, partner evaluation, contract negotiation, deal‐closure, post‐deal implementation and ongoing relationship management
  • Demonstrable ability to grow revenue through strategic partnerships
  • Deep domain knowledge of video ad formats, ad standards, and technology trends, especially around RTB and programmatic media buying, with the business knowledge and flair to understand the threats and opportunities presented to demand and supply side players

About You: Skills

You must be:

  • A skilled negotiator with a keen interest in closing deals
  • Able to quickly understand and articulate technical requirements to support partner integrations and put together combined technical/commercial strategy
  • Able to successfully collaborate across teams including product/tech, ops, marketing and sales to deliver valuable, long term partnerships
  • Analytical, able to solve problems, articulate solutions and analyse and report upon data
  • Able to juggle deadlines, dependencies, roadblocks and manage multiple stakeholders
  • Experienced user of the Microsoft Office Suite (including Powerpoint and Excel) and ideally have some experience with Google Apps

About You: Behavior

You must be:

  • Strategic and analytical ‐ thinking through solutions to complex problems from a long‐term, ‘whole business’ point of view
  • Energetic ‐ with a high level of initiative and motivation, great at networking, negotiating and closing deals
  • A superb communicator – in every scenario, with the ability to effectively liaise with varied teams and key external clients
  • Decisive and delivery focused ‐ have the ability to form goals quickly, good at follow‐through and project management, both with own team and cross‐functional teams
  • Highly organized ‐ approaches work in a structured and methodical way, ensuring that the plan gets executed in time and to expectation
  • Self‐motivated ‐ it’s critical that you’re able to move the proposition forward with only “steering”; nobody will be writing your to‐do list for you
  • Collaborative and team oriented ‐ happy to work closely with local and global colleagues in a fast growth start‐up environment

About You: Education & Qualifications

  • BS/BA degree, MBA preferred or equivalent preferred (relevant apprenticeship/job training or University of Life also counts)
  • Must understand the needs of our customer category (DSPs, exchanges, ad networks, SSPs) as well as their operating trading desks, agencies and brands

The WOW factor!

We’d love it if you:

  • Have experience  in RTB and programmatic environments
  • Have direct experience closing deals with partners in the video space
  • Sneak in to OpenRTB working group calls
  • Have framed LUMAscapes in your bedroom

Other Details

  • Due to the global nature of this role you must be willing to work flexible hours on occasion
  • Some travel will be required, both domestic and international
  • All applicants must be eligible to work in UK
  • We love reviewing all the applications we receive, but unfortunately we’re not able to get back to everyone individually. If we’d like to move forward with your application we’ll definitely be in touch!
  • Having issues with your application? You can always email it to


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