Senior Programmatic Manager – Melbourne

  • Mid-senior level
  • Melbourne

WANTED: Proven, ambitious sales professional who can drive video advertising revenues from the programmatic buying community in Australia.  

We are looking for a senior sales manager with great contacts and plenty of at-the-coalface experience of programmatic trading with both large holding groups and smaller programmatic buying units.

You will drive Unruly’s relationships with each of the major ad agency groups at an account level. Specifically, you will use UnrulyX – the viewable video SSP – to create compelling programmatic deal structures and packages for media buyers. This includes packaging the best-in-class publisher websites and audiences that are available on UnrulyX – including News’s O&O – along with Unruly’s data and optimization capabilities into long term open, private and preferred deal types. You will understand how best to represent the UnrulyX inventory on the buyers platform of choice and enjoy monitoring and troubleshooting the deals so that they convert from spend targets to realised revenue.

The role requires that you work closely with key Unruly stakeholders to inform the development of UnrulyX so that it remains highly valued and desirable to the programmatic buying community. You will also work closely with Unruly’s award-winning Sales and Operations teams to streamline internal processes and help navigate the programmatic trading requirements of our existing customer-base.  

Reports to: Head of Programmatic & Partnerships, ANZ

Location: Melbourne

Employment Type: Permanent

Working hours: Full time (Monday – Friday, 9:30am – 6pm)

Salary: Highly competitive, plus performance based bonus

About the Role: Mission

Your mission will be to:

  • Drive video advertising revenue from Australia’s large agency groups and independants:
    • Supporting the ANZ sales team on programmatic deals at an account level
    • Streamlining internal processes for programmatic activity, liaising with internal stakeholders to take ownership of daily deal optimisation and troubleshooting
    • Working with Head of Programmatic on key client strategies and thought leadership initiatives

About the Role: Key Relationships

  • Head of Programmatic & Partnerships, ANZ
  • VP Programmatic Sales
  • Managing Director, ANZ
  • Chief Commercial Officer, APAC
  • Product Director, UnrulyX
  • Solutions Engineer, APAC
  • APAC Sales team
  • APAC BD Team
  • APAC Operations Team
  • NewsCorp DNA Sales team
  • NewsCorp Programmatic team

About You: Experience

You must have:

  • 3+ years experience programmatic sales experience
  • A network of strong relationships and an excellent reputation with key media agency and ATD personnel
  • An advanced understanding of the programmatic, mobile and video ad markets
  • Ability to work quickly and efficiently in a fast-paced environment with tight deadlines
  • Demonstrable experience of generating leads and closing new business
  • Experience achieving group goals; and not fazed by targets or metrics
  • Experience generating revenue against personal targets (and love smashing them!)

About You: Skills

You must be able to:

  • Spot commercial opportunities, set up meetings with and present to key ATD personnel and clients
  • Articulate the programmatic ecosystem in clear and precise language; understanding the restrictions that come with today’s different ad serving software and formats and be able to work collaboratively with key internal and external stakeholders to solve them
  • Have a good working knowledge of 3rd party ad measurement software especially in the areas of Viewability, fraudulent traffic and audience verification
  • Understand why a programmatic buyer would want to use one platform versus another and sell in the UnrulyX value proposition in that context  
  • Understand and leverage the broader Unruly value proposition, particularly around insight and data, to drive programmatic spend
  • Strong presentation skills, it is essential you can communicate clearly and precisely both internally and externally
  • Keep calm under pressure
  • Deliver on a personal revenue number whilst helping your team reach their goals
  • Prioritise and deliver above and beyond your day-to-day role

About You: Behaviour

You must be:

  • An exceptional communicator (written and verbal)
  • A great listener and be thorough in your follow-ups to meetings
  • Focused on accountability and not afraid of getting into the detail of the products and job to be done
  • Gregarious: Enjoy being part of the media industry and building relationships with clients and agencies

The Wow Factor

We’d love it if you:

  • Have overseen significant programmatic trading with OMPG and wider Omnicom group
  • Had multi-market trading experience

Other Details

  •      Travel within ANZ and the UK may be required for this role.
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