Campaign Manager – Japan

  • Mid-senior level
  • Tokyo

WANTED: Positioned at the intersect of the three fastest-growing trends in digital advertising – programmatic, video and mobile – Unruly is a high-growth tech company seeking passionate people committed to delivering wow for top brands and their agencies. Unruly’s technology enables advertisers to algorithmically predict content shareability and programmatically target super-sharers across In-Page, In-Feed, In-article and In-Stream ad formats, with guaranteed viewability, shareability and brand safety across desktop, tablet and mobile devices. We are looking for hyper-enthusiastic, energetic, and experienced campaign manager to support our Japan office in planning and delivering the most awesome social video campaigns on the planet.  Taking full responsibility for the project management of all campaigns, you will be focused on ensuring our internal and external clients are delighted time and time again through outstanding RFP responses, expert project and technical delivery and best of breed social video insight.

Working closely with the Team Lead, Ad Operations – Japan as well as the wider APAC Ops Team, you will be responsible for using the full scope of Unruly programmatic stack to design and deliver custom proposals & campaigns, showcasing the power of our audience segmentation and contextual targeting capabilities.  Collaborating with Business Development, Media Solutions, Product Development and the Commercial teams, you will be the key, day-to-day point of contact for clients and will maintain a highly responsive service orientation across all campaigns.

As a support stakeholder to Sales, you will also lead on converting closed deals into fully realised projects across the APAC and global delivery teams, using multiple technology layers to achieve our clients goals.  If you think you have what it takes to balance a strong commercial focus with first-class digital platform skills, we would love to hear from you!

Reports to: Team Lead, Ad Operations – Japan

Location: Tokyo, Japan

Employment Type:  Permanent

Working Hours: Full time

Salary: Competitive, plus bonus

Benefits: Private health for you & your partner. You’ll travel to London for Unrulyduction training and will also be invited to attend the annual UnrulyFest. We also spend way too much time watching and sharing the most awesome videos on the Web.

About the Role: Mission

Your mission will be to:

  • Coordinate client services efforts and campaign management outputs for all inbound commercial leads, delivering first class proposals centered around Unruly’s programmatic capabilities, and project managing each campaign through to success
  • Work closely with the Global Operations Team team to run online video campaigns via multiple demand-based technology platforms, developing a strong understanding of auction based media and complex targeting to assist with building out and delivering best in class RFP responses

About the Role: Key Relationships

  • Teams: Commercial, Operations, Business Development, Publisher Activation, Product Development, Solutions Engineering, Finance and Design
  • People: Japan Country Manager, Lead – Campaign Management (APAC), Global EVP – Operations, Publisher Lead – Asia Pacific, Product Manager, Solutions Engineer, Chief Financial Officer, Creative Director

About You: Experience

You must have:

  • Minimum 1-2 yrs of digital media experience across agency, publisher, network or technology vendor environments
  • Fully conversant in programmatic media buying and data opportunities and ability to create and deliver against custom targeting profiles to hit client requirements
  • Extensive knowledge of working with DSPs: Flight set-ups with daily in-console monitoring, reporting, analysis, technical troubleshooting & issue resolution
  • Demonstrable background in client servicing, with a strong focus on conversion of inbound leads and securing renewals
  • Detailed knowledge of industry leading ad-serving solutions (hosted/proprietary) and how to leverage their features to deliver awesome internal/external results
  • Confident in project managing large scale campaigns across different teams, domestic and globally
  • Proven ability to lobby stakeholders for improvements and required features that impact positively on revenue generating opportunities

About You: Skills

You must be:

  • Fluent in Japanese and English with industry level expertise in language translation
  • Confident in learning and understanding all ad-targeting capabilities available through the  programmatic landscape, and applying them to build out RFP responses and support campaign optimization
  • Opportunist – Confident in isolating new and exciting business opportunities, and articulating their benefit internally to receive internal stakeholder support
  • Revenue-focused – Able to spot and convert opportunities for upweighted budget and build compelling cases for consistent renewals with client
  • Infrastructure – Confident in navigating a globally set delivery process and challenging where applicable to fit the growing needs of a business
  • Problem solver – Take a pragmatic approach when presented with delivery or personnel issues, dealing with them urgency and sensitivity to preserve the best interests of your clients (internal and external)

About You: Behaviour

You must be:

  • A superb communicator – in every scenario, with ability to effectively liaise with different teams and external clients
  • Flexible – in approach to ad-hoc requests from within the business
  • Analytical – able to solve problems creatively and articulate solutions and suggestions
  • Excellent at time management – prioritising tasks to meet tight deadlines and dedicating time to support other members of the delivery team when required
  • Cool, calm and collected – able to deal with external clients and internal senior management in pressure situations
  • Proactivity in development – consistently navigating the ad technology and digital trade press ecosystem to ensure you remain on the front line of commercial opportunity to guide your local commercial team and their clients

About You: Education & Qualifications

  • Honours-level degree or equivalent preferred (University of Life also counts)

The Wow Factor

We’d love it if you:

  • Have direct client experience through pitch involvement and building out proposals to secure digital ad revenue
  • Have working knowledge of Japan’s programmatic landscape and opportunities that open and closed RTB world presents with an expertise in platforms like DFP
  • Have extensive rich media creative experience including working with vendors such as Mediamind, FlashTalking and Doubleclick
  • Have working knowledge of YouTube Insights, Google Display Planner
  • Have experience of ad-serving video content to large publisher networks
  • Have experience in delivering digital campaigns across multiple platforms, from Mobile through to Connected TVs  
  • Frequent attendee member of operational peer groups with forums such as the IAB

Other Details

  • Some international travel may be required for this role
  • All applicants must be authorised to work in JP
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