Learn more about Harvard Business School’s Thales S. Teixeira’s research from The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do About It.
This report analyzes the unique trending patterns for movie trailers and gives key insights to show how studios can use video to maximize online buzz and drive opening weekend box...
Find out which emotional triggers are most likely to get shared online to drive brand recall and which social platforms advertisers can use to grow their market share.
