Unruly’s Insight & Solutions Director, DE Sebastian Buss examines the impact culture has on video advertising by looking at Hofstede’s cultural dimensions and UnrulyEQ.
Our VP Insight & Solutions, US, Terence Scroope explains the importance of understanding what emotions are present in your ad campaigns and how getting the right emotional mix can have...
Unruly’s Global VP, Insight & Solutions presents key findings from our joint research with marketing consultant Peter Field and the IPA, into how emotional and cognitive responses to video content...
In order to understand the intricacies behind getting gender portrayal right, we surveyed more than 1,200 women from around the world and identified three key areas that are the driving...
Using UnrulyEQ, we’ve measured the dominant emotional reactions to all the big Super Bowl LIV ads and tracked valuable business metrics including brand recall, favorability and purchase intent.
Discover our insights, taken from our EQ Trends data, and discover what percentage of the UK change their shopping habits over Christmas, where they are shopping, what ages shop at...
Kick-start your global digital activation with our end to end use case for sporting events, which features Hofstede insights, UnrulyEQ data and a real-world case study from Nike.
