In order to understand the intricacies behind getting gender portrayal right, we surveyed more than 1,200 women from around the world and identified three key areas that are the driving...
Using UnrulyEQ, we’ve measured the dominant emotional reactions to all the big Super Bowl LIV ads and tracked valuable business metrics including brand recall, favorability and purchase intent.
Discover our insights, taken from our EQ Trends data, and discover what percentage of the UK change their shopping habits over Christmas, where they are shopping, what ages shop at...
Kick-start your global digital activation with our end to end use case for sporting events, which features Hofstede insights, UnrulyEQ data and a real-world case study from Nike.
Discover everything you ever wanted to know about digital video advertising with Unruly’s video super deck which includes research from Peter Field, global case studies and our list of the...
Check out our joint research with marketing consultant Peter Field and the IPA, into how emotional and cognitive responses to video content correlate to real-world outcomes for brands.
Our insights team have put this year’s Super Bowl ads through their paces with UnrulyEQ. We reveal a deep analysis of the ads and their effectiveness, testing for brand recall,...
In this edition of Unruly’s Video Impact Study, we provide an insight into which adverts were the most successful. Uncover the key winnings from last year’s Super Bowl ads.
It’s been a rocky couple of years. Increasing political polarisation, major data breaches, the spread of fake news, trust in advertising at an all time low and an emerging unease...
