Outstream Video Boom Fuels Fastest Growth In Digital Ad Spend For Almost A Decade
UK digital ad spend surpassed £10.3bn in 2016 – an increase of 17% and the fastest growth rate for the industry in nine years, according to the IAB/PwC Digital Adspend Report. This growth was driven by a massive rise in mobile and outstream video ad formats. Total mobile ad spend rose by over 50% to reach £3.9bn in 2016, and now accounts for 38% of all spend in Britain.
Viral Review: Samsung Straps A Smartphone To A CGI Bird And Films One Of 2017’s Best Tech Ads
This article first appeared in Campaign For a lot of people, the future is a scary thing. You only need to reflect on any great technological shift (or any episode of ‘Black Mirror’) to recognise any new invention should always come with a certain measure of trepidation.
Samsung Makes A Splash & Apple Gets Colourful: 5 Ads You Should Watch Right Now
Every week Unruly scours the web for the latest and greatest ads for your viewing pleasure. Then we compile them in this handy list, so you can get your fix of the best ads on the web all in one place! This week’s list is dominated by big tech brands – with spots from Samsung, HP and Apple all earning their place on our top 5.
5 Things You Need To Know About Emotional Advertising In APAC
We know delivering emotional impact through video advertising leads to better audience engagement. But, with APAC being such a diverse region, there is no one-size-fits-all approach that will work across multiple markets.
5 Sessions To See At AdExchanger’s Programmatic I/O
The world of programmatic will descend on San Francisco tomorrow for Adexchanger’s Programmatic I/O, the original and largest conference on programmatic media buying. More than 1,000 digital marketing executives from top brands, advertising agencies, publishers and technology providers are expected to attend to discuss the hottest issues facing the industry.
Samsung Takes Flight & Xfinity Goes Fast (And Furious): 5 Ads You Should Watch Right Now
Every week Unruly trawls the web and gathers up the 5 best bits of creative from the past 7 days and puts them into this handy list. This week’s batch includes a new Fast and Furious-themed prankvert, as well as spots from Virgin Media and Vicks, and a surprising ad from Samsung.
Programmatic Quiz – The Beginner’s Guide To Programmatic Advertising
Programmatic advertising continues to grow year-on-year, and is expected to account for more than 78% of all digital ad spend in the US (across all mediums) by the end of 2017. So why are so many of us still confused by its methods, benefits, and three-letter acronyms?
Meet The Class Of 2017! Unruly Hosts Collider’s Annual Demo Day
Unruly opened the doors of its London HQ yesterday to welcome in Collider’s Class of 2017, along with some of the accelerator’s biggest successes, for its annual Demo Day. The most exciting madtech startups and scale-ups in the UK completed rounds of pitching to investors and senior decision-makers from brands such as Unilever and Microsoft in the hopes of raising both interest and funding.
Viral Review: 1800Tequila Is ‘Just Refined Enough’ In Latest Ad
Article originally appeared on Campaign Alcohol advertising can be a tricky proposition. While fast food brands can simply film sizzling patties and crisp lettuce, agencies advertising alcohol have to go much further than just showing off a snazzy bottle. Instead, alcohol ads tend to promote abstract lifestyles, whether that’s Corona’s beach bum fantasies, Budweiser’s rustic nostalgia or the flat-out opulence of Grey Goose campaigns. In that sense, they have much more in common with perfume adverts.
