5 Trends That Defined Super Bowl Ads In 2018
From the Eagles’ surprise victory to a stadium-wide blackout, Super Bowl LII was three hours of pure drama – and there were some pretty good ads thrown in too. Despite the rising cost of a prime slot, plenty of brands continue to line up for a chance to reach the 100m+ people that tune in each year.
News You Can Use: German Advertisers Embrace Programmatic
Each and every week Unruly hunts for the biggest headlines in advertising and marketing, bringing them all together in this handy list so you can stay up to date with what’s happening across the industry. This week Unruly announced the appointment of its new CEO, Norm Johnston, who joins us from Mindshare.
Viral Review: Diesel Embraces Its Flaws
Fashion adverts rarely celebrate imperfections, nor do they tend to feature jokes of any kind. Bucking both of these is trends is the latest spot from Diesel, whose stylish, throw-everything-at-the-wall aesthetic advises daring viewers to “Go With The Flaw”. The ad begins with a plucky young man who has the misfortune of being born with what can only be described as Dumbo ears. Thankfully, he’s conventionally handsome in every other way and elects to undergo an experimental ear-reduction surgery.
5 Super Bowl 2018 Ads You Should Watch Right Now
Every month Unruly scours the corners of the web for the funniest, saddest and weirdest ads around – then we put them into a handy list so you can catch up before the weekend. This month’s batch includes the first wave of highly-anticipated Super Bowl ads – including spots from Groupon, Doritos and more. Elsewhere in the list, we’ve got Pringles kicking off Super Bowl ad season with SNL legend Bill Hader, closely followed by Febreze.
Super Bowl Whitepaper: 3 Ingredients For A Successful Campaign
With the Eagles and Patriots gearing up for the biggest football game of the year, another battle is brewing as the world’s biggest brands get ready to launch their spots. But before we start thinking about the most effective and important Super Bowl ads of 2018, we thought we’d look back on last year’s successes, and dig a little deeper into what advertisers can learn from the big game’s highs and lows.
News You Can Use: TAG Requires Publishers To Use Ads.Txt
Each and every week Unruly hunts for the biggest headlines in advertising and marketing, bringing them all together in this handy list so you can stay up to date with what’s happening across the industry. This week the Trustworthy Accountability Group announced plans to incorporate Ads.txt, the IAB’s transparency initiative, into its anti-fraud certification process.
UnrulyX Shortlisted For Best Video Platform At Digiday Awards 2018
Unruly has been shortlisted for a Digiday Video Award! UnrulyX is a finalist in the Best Video Distribution Platform category alongside BrightCover, FuelX and Concert. The Digiday Video Awards recognise the most outstanding and inspired work in branded digital video, video marketing and video advertising.
News You Can Use: Transparency Remains A Major Concern For Programmatic Buyers
Each and every week Unruly hunts for the biggest headlines in advertising and marketing, and then brings them all together in this handy list so you can stay up to date with everything happening across the industry. This week YouGov Australia released research proving the impact of CSR policies for APAC brands, while a recent survey suggests transparency is still a major issue for programmatic ad buyers.
5 CES 2018 Advertising Sessions You Can’t Miss
CES officially kicks off today! Have you got your pass? Did you download the app? The mammoth conference is basically the tech equivalent of Glastonbury – you need 40 minutes to get anywhere and you’re bound to get distracted by something you had no idea was there! But among the self-driving cars, smart fridges, wall-sized TVs and helpful robots there is an impressive lineup of keynotes, panels discussions and presentations – especially for the keen-eyed marketer.
