Join us in counting down to Christmas!
Christmas is coming
New Years will be here soon
Unrulies all around the world
Are singing festive tunes
Hamburg has such icy streets
New York is full of snow
Singapore is sweltering hot
And in London cold winds blow
The countdown to the holidays has begun
And to mark this time of year
We’ve launched the adtech calendar
To bring in Christmas cheer
So check back daily for adtech news
predictions, stats and fun
And very soon work will be over
And 2018 will be done!
Merry Christmas from all of us at Unruly!
Feeding refugee families over Christmas
Last year 15,000 refugees and asylum seekers experienced destitution, including pregnant women and new mothers. Piccolo supports the amazing work that the British Red Cross do across the UK to help feed these families over the Christmas period with its ‘One for One’ food donation campaign.
Throughout December, Piccolo have been donating an infant meal to the British Red Cross for every Piccolo product bought in Tesco stores nationwide, to support BRC’s work with destitute refugee families across the country.
We are supporting the ‘One for One’ initiative by donating media across our marketplace of premium publishers to raise awareness of the campaign.
Delivering the Whopper Dog!
Earlier this year we worked with Burger King in Germany on their amazing Whopper Dog campaign. This was one of our favourite ads of the year as it was innovative, intriguing, abstract and very funny. Check out the ad below and click here to find out how we helped the supercharge the campaign with UnrulyX and UnrulyEQ!
What’s in store for 2019?
At Unruly we continue to work towards bringing light to an industry that never stands still. 2018 was a huge year of change, disruption and opportunity within the ad industry and 2019 looks set to be even more exciting! We’ve looked into our crystal ball and you can read our predictions for 2019 now.
Why emotions matter in automated advertising
Marketers are showing an increasing appetite to understand the connection between consumer emotions and digital advertising. Featuring pioneering insight from UnrulyEQ, this recording addresses the rise of AI, and what using traditional targeting methods via modern programmatic technology actually means for those on both the buy and sell sides of advertising.
This recording was taken at Trust Talks: The Great Programmatic Debate which happened in London on 6 November 2018. Speakers are James Chandler – CMO, IAB; Liam Brennan, Global Director of Innovation, MediaCom; Becky Waring, VP Insight, UnrulyEQ; Anna Forbes, UK general Manager, The Trade desk.
Small but mighty!
This year we collaborated on a new study by San Diego University to rigorously analyse over 3,000 6 second videos to identify the key drivers of 6 second video success.
The study found that long-form content will always have a role to play. Longer ads are consistently shown to be more effective. They allow more information to be conveyed and chronology and causation to be exhibited, which allows for narrative persuasion. Those all-important emotions which are critical to a successful ad need time to develop. While the results suggest 6 second mobile format faces more challenges, some brands have mastered this format and created very successful short-form ads which convert viewers to buyers. The study looked to identify what drove that success, and understand how it could be replicated.
Earlier this year we ran a GDPR Consumer Trust Study to find out how the world felt about the changes. Check out our top five findings:
1 – 93% of consumers in non-EU countries would like at least one of the rules brought about by GDPR to be in effect in their country.
2 – 63% of consumers worldwide trust companies more when they are clear about how and where their data is used
3 – 60% of people worldwide believe that more than half the news they read on social media is fake – this number is highest in Australia (58%)
4 – Worldwide, consumers are most comfortable sharing biometric data
5 – Less than 1/3 of consumers in the UK, Germany and Sweden trust companies to ask their permission before sharing data with third parties
Across the globe Unrulies have worked extremely hard this quarter. Take a look back on some of the amazing things we’ve achieved over the past three months!
Analyzing Elton John Lewis
Culture plays heavily on how ads are received by audiences around the world. Our Insights team have analyzed this year’s John Lewis Christmas advert to find out how it resonated with viewers in the UK! Click here to check out the results!
Insight of the day!
The top 5 emotions evoked through ads in the entertainment industry are happiness, amazement, inspiration, warmth, hilarity and exhilaration.
Join the team!
We are on the hunt for an enthusiastic Campaign Manager to work with the Global Operations team to run online video campaigns via multiple demand-based technology platforms, developing a strong understanding of auction based media and complex targeting to assist with building out and delivering best in class RFP responses. The position will be in our New York office, to find out more click here!
Meet Tom, Qaiser, Ina and Julien, they all work in our ProDev team in London. Click on any of the images to find out more about what they get up to at Unruly!
How shoppable video will change advertising
Our CCO APAC, Phil Townend, gives us his 2019 prediction.
“2019 is going to be the year we start to see shoppable video. Finding out product information and making a purchase straight from an ad will be the new CTR. Google launched video into its Showcase Shopping ads in September, and it won’t be long before shoppable video becomes a mainstream format. US studies show that 80% of millennials refer to video when making purchase decisions, so the value of shoppable video is obvious.”
“For agencies and brands, it will evolve KPIs, but it will take a while for these to settle down. For audiences, it means a greater number of interactive ads. The implication is that clients will need a better understanding of viewer behaviour, needs, and emotional data in ad content.”
U7: Hearts & Minds
Earlier this year we announced the formation of the U7, a brand and agency-powered council designed to engage the advertising community in discussions around emerging trends and the health of the industry, as part of our mission to lead the charge in cleaning up digital marketing.
The first meeting, subtitled ‘Hearts & Minds’, was held in New York and explored the role that emotions and trust play in the future of advertising. Special guests brought their own expertise and insight to the event including award-winning CMO Dana Anderson, Matt Murray, Editor-in-Chief of The Wall Street Journal, consultant and digital guru Rob Norman, and Brian Wieser, Senior Analyst at Pivotal.
Insight of the day!
According to our UnrulyEQ data, evoking happiness in ads works best in India with a prevalence score of 29%, closely followed by Mexico with 25% and then Brazil with 19%. Check out the prevalence scores for each of the three countries in the map below, and see how they compare to the global average.
We have some really exciting news to announce! Our Futurist Elena Corchero has been announced as a TechWomen 100 winner! She was shortlisted last month alongside three other Unrulies; Gel Godsby, Mariya Petkova and Jade Vincent. A huge congratulations to the women who were shortlisted, and Elena who made the list alongside innovative women from companies including Deloitte, Barclays, BP, IBM, Paypal and TFL. Check out the full list of winners here.
Thoughts from the buy side
In November in London we ran our second UK Trust Talks event entitled The Great Programmatic Debate! The event saw advertisers, publishers and brands from across adtech discuss the opportunities and problems that programmatic is facing. In this recording taken live from the event, you can listen to the buy side panel discuss programmatic guaranteed, bid caching and shading, 1st vs 2nd price auctions, and initiatives that have changed the way traders buy, including ads.txt.
We’ve launched our new adtech series where we’ll be bringing weekly stories inspired by an industry term from each letter of the alphabet. Click here to check out our first one now on App-adds.txt!
Check out these photos of the incredible Unruly stand at this year’s DMEXCO in Germany! Keep an eye out if you’re heading to the event next year, as we’ll be doing something even more amazing!
Adtech quiz of the year!
Join the team!
We’re on the hunt for an Account Executive to join our team in Chicago. Responsible for creating buzz, excitement and driving revenue for our video platform with your client base (brand marketers, media agencies, and agency trading desks). We’re looking for someone with an outstanding track record in digital ad sales and a passion for online video to help us rapidly drive our video business forward in the US! Interested? Click here to find out more.
This year, in the UK the supermarket chain Iceland released a controversial Christmas campaign entitled Rang-Tan’s Story. Even though the ad was banned for being too political it really resonated with audiences, was shared 62% more than other ads and had 90% more brand favourability than the average UK ad.
If you haven’t seen it yet here it is, tissues at the ready…
The consumer trust survey
“63% of consumers worldwide trust companies more when they are clear about how and where their data is used.”
This year GDPR changed the way companies handle consumer data within the EU, and had huge repercussions for businesses across the world. In a study we surveyed 4,000 people globally about their understanding of GDPR, whether they trusted brands, and who they thought should access their data. Check out the findings and our analysis by downloading the white paper here.
Earlier this year our CEO Norm Johnston spoke at the Cannes Lions festival on measuring the value of creativity, how he sees it changing over the next ten years and what it means to him.
Top 5 holiday ads
When Christmas comes around it seems like we always get into the same argument here at Unruly over what is the best holiday ad of all time? Well to end these arguments once and for all we ran all the biggest holiday ads of the past few years through UnrulyEQ to find out which ads resonated best with their audiences and the results are in!