The IAB’s Publisher Ad Blocking Primer: 7 Tactics For Protecting Publishers

We’ve all heard it. Ad blocking isn’t going away. In fact, according to a new eMarketer report, ad blocking has grown 35% quarter over quarter globally. Viewers have made it clear they are frustrated by poor advertising experiences, and ad blockers are making it easier and easier for consumers to opt-out of them altogether. Data from … Continue reading The IAB’s Publisher Ad Blocking Primer: 7 Tactics For Protecting Publishers