Unpacking The FTC’s New Native Advertising Guidelines

The FTC (Federal Trade Commission) shook the ad world from its holiday slumber to release an Enforcement Policy Statement on Deceptively Formatted Advertisements and a corresponding guidance document directly addressing native advertising. Many were blindsided by the sudden announcement, released on December 22, but possibly more shocking was how quickly the IAB responded, issuing a … Continue reading Unpacking The FTC’s New Native Advertising Guidelines