All News Is Good News, For Brands

Brands are constantly looking for ways to combat brand safety issues. Unruly’s own research found that 60% of people believe that more than half of what they read on social media is fake, it makes sense that they would try every trick in the book to ensure their ads are running against premium, trustworthy content.

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Ahead of the GDPR enforcement date, there’s one phrase on everyone’s mind, Consent Management Platforms (CMP), which are designed to help publishers manage the different levels of consent from their audiences.

To help you bust some of the jargon surrounding CMPs, we’ve broken down just exactly what CMPs are, how they work and who needs to be thinking about them.

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  • 63% of consumers worldwide trust brands more when they are clear about how and where their data is used
  • 93% of consumers in non-EU countries would like to see GDPR rules in their own country
  • Download the full GDPR whitepaper here

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LONDON – May 16th, 2018 – Dream Team, Give Me Sport and talkSPORT have joined forces with Unruly to create the exclusive, new UnrulyX Premium Sport Marketplace for the delivery of outstream video ad inventory.

The new Premium Sport Marketplace will also give advertisers unique access to ad placements across three of the most established sports publishers in the UK. It will be independently verified by third parties and monitored by Unruly Shield, our internal brand safety team.

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Unruly every month scours the corners of the web for the funniest, saddest and weirdest ads around – then puts them all into a handy list of the hottest ads around.

This month’s batch includes nostalgia galore from brands like Apple and Powerade, plus some light-hearted giggles from Sling TV.

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Toyota “Good Odds” is the most effective ad from this year’s Super Bowl, according to new data released from Unruly.

The auto company’s Big Game ad tops the Super Bowl 2018 Edition of Unruly’s Ad Effectiveness Chart, which ranks ads based on their EQ scores – a combined metric that scores ads on their likely emotional, social and business impact.

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With the Eagles and Patriots gearing up for the biggest football game of the year, another battle is brewing as the world’s biggest brands get ready to launch their spots.

But before we start thinking about the most effective and important Super Bowl ads of 2018, we thought we’d look back on last year’s successes, and dig a little deeper into what advertisers can learn from the big game’s highs and lows.

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As advertisers gear up for the busiest time of the year, we’ve been busy digging into the data and have compiled our End of Year Buying Guide using data from UnrulyX.

The new insight paper takes a look at the key trends that arise at the end of the year and identifies what advertisers can do to increase the success of their digital video campaigns.

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From Fox to social platforms to brands like Michelin, the advertising industry is looking to 2018 with their eye on shorter, 6-second video ads.

Shorter content resonates more with viewers, which isn’t surprising when you consider that most people now have an attention span of only 9 seconds, according to research from Microsoft. That’s 1 second shorter than a goldfish!

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This week we’re taking a look at the complexities of VAST technology and how multiple wrappers can operate within a chain from video file to ad file.

There are additional complications that can make this process more challenging, including when creatives get served with a VPAID wrapper, but for now, we’ll start with the basics.

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