Unruly signs global partnership with Formula 1

Unruly has today announced a new global partnership deal with Formula1.com, the official online presence of the FIA FORMULA ONE WORLD CHAMPIONSHIP™.

The partnership means Unruly is the exclusive supplier of outstream video advertising across the entire Formula1.com website.

Formula 1®, the pinnacle of motorsport – is the most watched annual sport globally, with 21 races,  in 21 countries across five continents and broadcasted in nearly 200 territories worldwide. The media and entertainment brand has a cumulative audience of 1.76b viewers and receives more than 506m unique viewers, including a UK reach of 27.73m.

Commenting on the partnership, Kenneth Suh, COO Unruly said: “The F1 audience is both enormous and enormously passionate, and that makes it the perfect platform for advertisers to reach a highly engaged audience. We’re thrilled to welcome F1 to Unruly’s family of premium, brand-safe publishers.”

Frank Arthofer, Director of Digital and Licensing at Formula 1 said of the partnership: “Unruly’s polite ad formats and commitment to brand safety make it a natural partner for a premium sports brand like F1. We look at everything through the eyes of our fans, and the F1 audience expects a high-quality experience across our live and TV broadcast channels. It is important to us that the online ad experience matches those standards.”

Formula1.com outstream video is available exclusively through Unruly and joins the advertising marketplace’s existing roster of premium sports titles, including talkSPORT and GiveMeSport. Unruly recently renewed a similar exclusive relationship to supply outstream video to the Telegraph globally.

Find out more about how Unruly works with premium publishers here. 

Earlier this week on Monday 18 March, the U7 met at Unruly’s London headquarters for the second U7 Summit. 

With an agenda titled ‘Trust & Transparency’, the Summit explored issues around transparency, viewability metrics and the relationship between advertising and quality content.

“Last year we launched the U7 in New York and it was a great opportunity to get representatives from the biggest advertisers and agencies on the planet into one room. This next meeting in London represents the next step in the U7’s mission to tackle the big issues in digital marketing,” said Norm Johnston, Global CEO, Unruly.

(Professor Karen Nelson-Field talks viewability to the U7)

Brands represented included Unilever, Diageo, GSK and Nestlé, and these were joined by agency leaders from Havas, Omnicom Media Group, GroupM, Publicis Media and Denstu Aegis Network.

Guest speakers for the London Summit included noted media academic Professor Karen Nelson-Field, whose recent research into ad viewability marks a major advance in the quest for greater clarity in media metrics. Speaking ahead of the event, Nelson-Field commented: “The gap in understanding around viewability has created a lot of uncertainty, particularly regarding how much is enough,” commented Professor Nelson-Field. “We already have platforms trading on variations of the MRC standard. Our work shines some light on the viewability puzzle. I’m looking forward to presenting to the U7 thought leaders.”

News UK Chief Executive Rebekah Brooks presented a panel discussion which examined the complex relationship between advertising and quality journalism in the digital age, she was joined by Victoria Newton, Editor Sun on Sunday and Eleanor Mills, Editorial Director and Magazine Editor of The Sunday Times.

(News UK Chief Executive Rebekah Brooks)

Rounding off the Summit was the U7 Social, where U7 members, guest speakers and invited guests enjoyed emotions-themed cocktails and the sounds of Virgin Radio DJ Kate Lawler and legendary Good Times DJ Norman Jay MBE on the decks in the Unruly Home.

(Norman Jay MBE provided the tunes)

Unruly has been certified for the IAB UK’s Gold Standard. But what is it, and what does it mean to be certified?

The IAB UK Gold Standard is a key element of the IAB’s vision to build a sustainable future for digital advertising. Launched in 2017,  it has three simple but fundamental aims:

1. Reduce ad fraud through the implementation of, or by demonstrating support for, the IAB Tech Lab’s ads.txt initiative. Ads.txt allows domain owners to list who is authorised to sell their inventory, preventing the selling of spoofed or fake inventory.

2. Increase brand safety by becoming certified signatories to the JICWEBS Digital Trading Standards Group (DTSG) Brand Safety Principles (for current non-signatories) or by continuing to have their policies and processes independently verified (for current signatories).

3. Improve the digital advertising experience for consumers by adhering to the IAB Tech Lab’s LEAN Principles and the standards set by the Coalition for Better Ads.

Aat the time of launch,Tim Elkington, Chief Digital Officer, IAB commented: “Everyone agrees that digital advertising standards need to improve to keep this industry sustainable and thriving. The IAB Gold Standard is a practical measure that demonstrates media owner commitment to making this happen.” He also recorded this short film explaining the Gold Standard in more detail.

The full list of Gold Standard Certified and Registered companies can be found here.

Explore more of our A-Z of adtech series here. 

Legendary UK broadcaster Chris Evans launches his new Breakfast Show this week at Virgin Radio UK, and Unruly is helping to promote the show by distributing a video campaign. 

A series of videos, featuring Evans and his family, will be distributed across Unruly’s network of premium publishers. The ads will also be served through the Verified Marketplace – the multi-publisher alliance comprising News UK, the Telegraph and the Guardian News & Media.

Virgin Radio is part of the Wireless Group, owned by News Corp UK. Thanks to an innovative 12-month sponsorship deal with Sky, the new breakfast show will run without ad breaks.

The Chris Evans Breakfast Show is broadcast Monday-Friday, 06:30am-10:00am on DAB 11A and Sky 0215.

The UK branch of the IAB has confirmed that Unruly has qualified for Gold Standard Certification.

Nearly 70 companies are fully certified for the IAB UK Gold Standard. By qualifying for certification they have committed to:

1. Reduce ad fraud through the implementation of, or by demonstrating support for, the IAB Tech Lab’s ads.txt initiative. Ads.txt allows domain owners to list who is authorised to sell their inventory, preventing the selling of spoofed or fake inventory.

2. Increase brand safety by becoming certified signatories to the JICWEBS Digital Trading Standards Group (DTSG) Brand Safety Principles (for current non-signatories) or by continuing to have their policies and processes independently verified (for current signatories).

3. Improve the digital advertising experience for consumers by adhering to the IAB Tech Lab’s LEAN Principles and the standards set by the Coalition for Better Ads.

Full certification is a two stage process. Prior to certification, Unruly had Registered Gold Standard status.

Learn more about Unruly’s brand safety and anti-fraud credentials here. 

The Brand Safety Institute (BSI) recently named Unruly’s Jess King as one of the industry leaders chosen as founding members of the BSI Editorial Board. The board will help design the brand safety curriculum for BSI’s accreditation program for corporate executives.

In the Unrulyverse, King is Senior Product Manager and heads up the dedicated brand safety team behind UnrulyX Shield.

Talking about her appointment, King said: “I am thrilled to be joining the BSI Editorial Board as a founding member alongside a group of incredible industry experts. I am excited to see how we can work together to help design the BSI brand safety curriculum and accelerate how we share knowledge and expertise.”

The BSI editorial board includes senior executives focusing on brand safety and related issues from top trade associations – including the 4A’s, IAB UK, IAB Tech Lab, ISBA, JICWEBS, and TAG – and companies – including Bank of America, Facebook, IPG Mediabrands, GroupM… and Unruly!

“If you want to establish a rigorous standard for brand safety knowledge and expertise, you need to consult with the industry leaders who have set the bar on those issues,” said Neal Thurman, Co-Founder of BSI. “We are delighted to welcome a powerhouse panel of brand safety experts from across the digital advertising space to help us design a robust, impactful, and forward-thinking brand safety curriculum. Working together, we can give brand safety executives the information and tools they need to protect their brands – and our ecosystem – from the growing range of brand safety threats.”

The full BSI Editorial Board includes:

  • Joe Barone, Managing Partner, Digital Ad Operations, GroupM North America
  • Rob Beeler, Chairman, AdMonsters       
  • Alyssa Bergman, VP & Chief Privacy Officer, Adobe
  • Jason Bier, EVP, Chief Data & Privacy Officer, Engine Group
  • Dennis Buchheim, SVP & GM, IAB Tech Lab
  • Steve Chester, Director of Media, ISBA
  • Scott Cunningham, Founder, Cunningham.Tech
  • Christine Desrosiers, Director, Revenue Systems & Programmatic, BabyCenter
  • John Devine, Head of Global Operations, Facebook
  • Richard Foan, Executive Chairman, JICWEBS
  • Rachel Glasser, Chief Privacy Officer, Wunderman
  • Stacey Hultgren, Senior Manager, Ad Quality Measurement, Pandora
  • Louis Jones, EVP, Media & Data, 4A’s
  • Jessica King, Senior Product Manager, Unruly
  • Joshua Lowcock, EVP, Chief Digital & Innovation Officer, UM (part of IPG Mediabrands)
  • Jon Mew, CEO, IAB UK
  • Jessica Morel, VP, Global Marketing, Oracle Data Cloud
  • John Murphy, VP, Marketplace Quality, OpenX
  • Richard Murphy, EVP, BPA Worldwide
  • Terri Schriver, SVP, Enterprise Media, Bank of America
  • Rachel Nyswander Thomas – Chair of BSI Editorial Board – SVP, Operations & Policy, Trustworthy Accountability Group
  • Sal Tripi, AVP, Digital Operations & Compliance, Publishers Clearing House
  • Kyle Turner, Senior Manager, Inventory Quality, MediaMath
  • Eric Warburton, VP, Ad Operations, Horizon Media
  • Oliver von Wersch, Founder & CEO, vonwerschpartner Digital Strategies

The Brand Safety Institute was founded to professionalise and advance the executive capacity needed at every company to protect their brands through research, accreditation, networking, and education. By accrediting Brand Safety Officers and providing them with relevant information, expertise, and connections, the Brand Safety Institute aims to help a community of brand leaders safeguard both their own brands and the broader digital advertising supply chain.

Learn more about UnrulyX Shield and Unruly’s brand safety expertise here.

Unruly, the video marketplace owned by News Corp, has today announced the appointment of Christina Van Tassell to its board as a Director.

Van Tassell is the Chief Financial Officer of Dow Jones. She joined the company in November 2017 and is responsible for the preparation and reporting of the company’s financial performance, providing strategic guidance and analytical insight to support business performance, forecasting, treasury, taxation and governance.

Commenting on this appointment, Norm Johnston, Global CEO, Unruly, said: “I’m thrilled that Christina is joining the Unruly board. We worked together closely during my time at GroupM. Her experience at Dow Jones and Xaxis brings some formidable premium programmatic industry experience to the table, and I look forward to seeing how her expertise can help guide Unruly through its next exciting chapter as a flagship digital brand within the News Corp family.”

Christina Van Tassell said: “I am looking forward to working closely with the board to realize Unruly’s tremendous growth potential. Unruly has a talented team running a fascinating business in a dynamic market and are on track for great success.”

Van Tassell’s appointment sees her join the existing board line up including: Sarah Wood, Co-Founder and Chairwoman of Unruly, Rebekah Brooks, CEO News UK, Michael Miller, Chairman, News Corp Australia, Marc Frons, CTO, News Corp and Jesse Angelo, Publisher and CEO, NY Post.

Prior to joining Dow Jones, Van Tassell was the Chief Financial Officer of Xaxis, a WPP Company.  She was also Partner and Chief Financial Officer at Centurion Holdings. She began her career at PricewaterhouseCoopers where she held senior roles in New York, London and Sweden.

Meet the rest of the Unruly board here

As part of our new A-Z of adtech series, we’ll bring you a story every week inspired by an industry term from each letter of the alphabet. Get set for articles, infographics, gifs, quizzes… maybe even the odd poem or short story. This week, B is for Brand safety…

Brand safety issues like ad fraud, viewability, invalid traffic or non-premium environments have become the most talked about challenges in the ad industry. Here’s our deep (sea) dive into everything you need to know about brand safety.

If you missed it click here to check out last week’s post on A is for App-ads.txt

Welcome to the new A-Z of adtech series. We’ll bring you a story each week inspired by an industry term from each letter of the alphabet. Get set for articles, infographics, gifs, quizzes… maybe even the odd poem or short story. This week, A is for app-ads.txt…

Watch out ad fraud! This week the boffins at the IAB Tech Lab released app-ads.txt in beta. This means the much-awaited app guidance that can increase the pool of authorized digital advertising inventory while reducing fraud is almost here!

Available for public comment until February 4, 2019, app-ads.txt is an extension of the original ads.txt standard that provides a mechanism for content owners to declare who is authorized to sell their inventory. With demand side platforms (DSPs), it allows buyers to confidently purchase through approved seller accounts. App-ads.txt applies this ads.txt functionality to ad transactions in mobile apps, as well as over-the-top (OTT) video apps.

In addition, app-ads.txt can help identify and block instances of unauthorized developer impersonation. The specification details how to get an app developer’s website URL from the app listing page within an app store, which should have minimal implementation burden for any app store. Publishing authorizations in an app-ads.txt file on the developer’s website will create a centralized online resource that the developer independently controls. As a beta specification, this can be implemented now and then app stores can also adopt a standardized way to making this information available.

The IAB Tech Lab encourages adoption of this beta specification for publishers and app stores, as minimal changes are expected. Not only is this specification based on one already in use, it incorporates feedback provided from proposed mobile app-focused solution strategies released in July 2018.

“The beta release of app-ads.txt addresses an important gap in eradicating fraudulent inventory,” said Dennis Buchheim, Senior Vice President and General Manager, IAB Tech Lab. “While it took longer than expected to define a reliable, scalable approach to specifying file locations for mobile apps, the solution will not only support ads.txt but will also support other supply chain safety initiatives, such as ads.cert.”

Want to check it out for yourself? Go to https://iabtechlab.com/ads-txt. Anyone interested can join the IAB Tech Lab OpenRTB Working Group to engage with this initiative before the spec is out of beta. Any comments or questions can be directed to [email protected] and will be distributed to the working group for review.

See our beginner’s guide to ads.txt here. 

Unruly will support the ‘One for One’ initiative by baby food brand Piccolo; donating media across its marketplace of premium publishers to raise awareness of the campaign.

Last year 15,000 refugees and asylum seekers experienced destitution, including pregnant women and new mothers. Piccolo supports the amazing work that the British Red Cross do across the UK to help feed these families over the Christmas period with its ‘One for One’ food donation campaign.

Throughout December, Piccolo will donate one infant meal to the British Red Cross for every Piccolo product bought in Tesco stores nationwide, to support BRC’s work with destitute refugee families across the country.

Commenting on the campaign, Cat Gazzoli, Piccolo founder, said “As a mother who has the luxury of not needing to worry about my daughter’s next meal, I was moved to action when I found out that in the last year the British Red Cross saw a 43% increase in families needing baby packs. At Piccolo we wanted to do something practical that could help, and so we set up One for One. We’re so happy Unruly have supported our efforts by getting the message out there. British Red Cross does amazing work and we are very proud to be able to support them.”

Piccolo is the UK’s fastest growing baby food company, with a passion for healthy, nutritious and 100% organic meals inspired by the Mediterranean approach to health and well-being.

As part of its ‘Share the Love’ programme, Unruly will serve Piccolo’s video ad using its In-Article format across its marketplace of premium, brand-safe environments. 

Commenting on Unruly’s support for the ‘One for One’ campaign, Jason Trout, Managing Director EMEA said: “The ‘One for One’ campaign is such a simple but effective idea that helps families in need over Christmas. At Unruly we always like to support worthy charitable causes, and we’re thrilled we could lend support by distributing this campaign across our UK network of premium, brand-safe publishers.”

The ad will be served through the Verified Marketplace, which is exclusive to the UnrulyX platform and allows advertisers to collectively buy desktop and mobile outstream video inventory on the Guardian, The Telegraph, The Times, The Sunday Times and The Sun. This guarantees quality content and environments with a potential audience of more than 39.4M million unique users. Launched in 2017, the Verified Marketplace celebrated its first anniversary in November.

The campaign launches today (3.12.18) and runs until 30 December. It was created and produced by Piccolos in-house team, with creative lead by Kane O’Flaherty and Joshua Wright

Learn more about Piccolo and ‘One for One’ here.