#CannesYouFeelIt – What Brands Should Sound Like & The Benefits Of Ad Blocking

When it comes to using music in their marketing, brands are hitting all the wrong notes. That was the message put forward by panel members at the ‘101 Great Minds: Exploring the Power of Music in Branding’ session at Cannes Lions earlier today. 

Panel host and president of audio agency iV2Uli Reese, revealed 80% of Fortune 500 companies are arbitrary in their music choices, arguing there was an ‘implementation gap’ in advertising, where music is treated as an afterthought rather than an integral piece of branding.

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Today at Cannes, renowned marketing consultant Peter Field called for an end to ‘short-termism’ and warned of its detrimental impact on the ad industry, and creativity.

Field presented new research based on data from the IPA and Gunn proving that the rise of digital has driven a short term approach to marketing campaigns, which is massively impacting business metrics.

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In celebration of International Women’s Day, Louise Tullin, Marketing and Communications Director EMEA at video ad tech Unruly, looks at the way brands are changing the way they advertise to women.

‘This Girl Can’. ‘Inspire Her Mind’. ‘I Will What I Want’.  These are the titles of ad campaigns, supporting products as varied as sporting goods and telecommunications. But what connects these promotions is that they represent a sea change in the role of women in the world of advertising. Advertising is slowly but steadily changing its treatment of gender roles, and the smartest brands are leading the charge.

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Today marks International Women’s Day, a global day to ‘celebrate the social, economic, cultural and political achievements of women’. Started in 1909 by the Socialist Party of America, this movement has set out an actionable pledge to drive change.

The pledge is a great framework for any organisation that wants to build a supportive environment for women. At Unruly we have built an inclusive and diverse environment, 48% of Unrulies are female.  Below are some examples of the practices we’ve adopted and in the spirit of #sharingthelove, we’d love to hear what you’ve been doing too!

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Sarah Wood shares her thoughts on one of the hottest trends in advertising in 2014.

When you talk about the most successful video campaign of the year, there’s a clear winner with the Ice Bucket Challenge. Millions were drenched with ice cold water across the globe (check out my own personal favourites – Bill Gates, Benedict Cumberbatch and Unruly’s Eddie Tomalin) to raise awareness for the neurodegenerative disease ALS. The figures are staggering: millions of video uploads, a billion views on YouTube and 10 billion views on Facebook.

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Product Innovation and Strategic New Hires Fuel Rapid US Growth of Video Advertising Tech Firm

New York, NY, September 12, 2014Marketing technology company [inlinetweet prefix=”” tweeter=”” suffix=”via @Unrulyco”]Unruly today announced that it has been chosen by AlwaysOn as one of the OnMedia 50 Companies to Watch in 2014.[/inlinetweet]

Selected from hundreds of technology companies nominated by investors, bankers, journalists, and industry insiders, the list recognizes the game-changing approaches and technologies that are most likely to disrupt existing markets and entrenched players.

“The OnMedia 50 Companies to Watch represents a group of companies on an upward path to success, disrupting the digital media marketplace and sweeping away the establishment,” says Tony Perkins, founder and editor of AlwaysOn. “Innovation is heating up, and we predict even more growth and positive disruption coming during the next few years.”

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As the England squad set off for Brazil (by way of Miami) and World Cup fever starts to take hold of Ad Land, Unruly is really pleased to be supporting our friends at Street League by promoting this cheesy-but-weirdly-catchy World Cup song – the Macaroony, a new take on an old dance-floor favourite…

It’s created by Deon Sensky and Dan O’Doherty and profits will be going to support the awesome work that the Street League charity does, using football to help youngsters back into work.
#sharelove

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For advertisers, it’s no longer just about their ads being the talk of the office water-cooler on Super Bowl Monday. 
With more than 500,000 video shares being tracked every 24 hours, the real opportunity is online, where their ads will be talked about and shared before, during and way after the big game.

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It’s official – Unruly is one of the best companies to work for in the UK.

The Sunday Times has awarded us a Best Companies 3 Star Accreditation as part of its 100 Best Small Companies to Work For 2014 supplement.

According to Best Companies, ‘This achievement demonstrates extraordinary levels of engagement within the organisation’.

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Did you know that the sharing of video ads has increased almost 50 times over the last eight years? It’s an incredible stat which shows how sharing across the social web with our friends and family has become such an important part of our daily lives.

The Unruly Viral Spiral – an interactive infographic which updates in real-time – not only visualizes this incredible growth, but by looking at the most popular branded video content every year since 2006, it shows how consumers’ tastes have changed so much in such a short amount of time.
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