Unruly Launches Outdoor Recruitment Ad Campaign To Attract New Developers

Unruly today launches a new ad recruitment campaign designed to attract developers to join the rapidly-expanding ad tech company.

To help support its incredible growth, the global video marketplace – which is headquartered in London and has more than 350 employees – has created an outdoor and digital campaign aimed at convincing developers working for some of the world’s tech giants to quit their current roles and join Unruly instead.

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News Corp company launches first cultural targeting capability in Australia; advertisers can also use algorithm to maximise global impact of their video content using testing solution UnrulyEQ Max

SYDNEY – March 15, 2018 – Australian consumers are less likely to be impressed by designer labels and celebrity endorsements and are among the most competitive in the world, putting pressure on themselves to succeed and judging others by their professional and social successes than the rest of the world.

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Global video marketplace launches new stereotype analysis on International Women’s Day to help advertisers ‘unstereotype’ their ad campaigns – Image credit: Eli Rezkallah

LONDON, SYDNEY, SINGAPORE, NEW YORK – March 8, 2018 – Global video marketplace Unruly today launches a new insight tool that tests to see whether an ad is sexist or not.

To mark International Women’s Day (March 8), the company has created a stereotype analysis as part of its content testing solution, UnrulyEQ Max, which evaluates whether the ad’s content reinforces harmful gender stereotypes of women and men.

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Dow Jones will sell Unruly’s ad solutions and inventory in France, Switzerland and Italy as part of its digital product suite

February 28, 2018 – Unruly today announced it has partnered with Dow Jones on a deal that allows the publisher to sell the ad tech company’s global inventory and innovative solutions to clients in France, Switzerland and Italy.

Dow Jones clients will now be able to expand the reach of their video campaigns using UnrulyX, Unruly’s data-powered video marketplace, which helps advertisers engage audiences on brand safe, premium sites – guaranteeing quality content and environments for advertisers with a potential reach of 1.44bn users globally (source: comScore).

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Each and every week Unruly hunts for the biggest headlines in advertising and marketing, bringing them all together in this handy list so you can stay up to date with what’s happening across the industry.

In this week’s round-up we find out why the number of people watching videos on their smartphones in South-East Asia is exploding, how Unilever is taking on the duopoly and also wonder whether Nike has already created the best ad of the year – in February.

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  • Former PubMatic UK MD joins News Corp-owned video ad tech company

LONDON – January 11, 2018 – Video ad tech company Unruly today announces it has hired Paul Gubbins as its UK Programmatic Lead.

Gubbins, who has over 17 years of experience at publishers and ad tech vendors such as Thomson Reuters, The Telegraph, The Rubicon Project and was a founding member of one of the first mobile DSPs, StrikeAd, will be responsible for driving awareness of Unruly’s programmatic product set across the UK market and developing relationships with key premium publishers, demand side platforms and agency trading desks.

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Happy New Year! We are only a few days into 2018, but already there is a lot going on.

But don’t worry, we have you covered – you won’t miss a thing. Each and every week Unruly scours the web, Twitter feeds and events for the biggest stories from around the ad industry – so you can catch up on anything you missed before the weekend.

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M&S Has The Bear Essentials To Top UK Chart Ahead of Sainsbury’s And Aldi, While John Lewis’ “MozTheMonster” Down In 10th; Apple’s “Sway” Fails To Make Top 10

LONDON – Monday, December 11, 2017 – Marmalade sandwiches all round – M&S’s Christmas campaign, starring Paddington Bear, is the most effective Christmas ad campaign of 2017.

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The launch of the John Lewis Xmas ad has become as much a part of the Christmas experience for Brits as watching “It’s A Wonderful Life”, moaning about sprouts and your nan dozing off in front of the Queen’s Speech after one too many Babychams.

But new research released today by video ad tech company Unruly suggests the retail store’s annual festive treat could be losing its Yuletide magic.

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News UK, Guardian News & Media and The Telegraph have joined forces to launch The Verified Marketplace, a premium publishers’ marketplace for outstream video ad inventory.

The Verified Marketplace will be the exclusive place to collectively buy desktop and mobile outstream video inventory on the Guardian, The Telegraph, The Times, The Sunday Times and The Sun – guaranteeing quality content and environments for advertisers with a potential audience of over 39.4M million unique users. The marketplace will offer outstream video inventory via the UnrulyX platform.

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