Trading Desks


UnrulyX helps trading desks reliably target unique audiences at scale in premium environments with less media waste and better ROI.


Brand-safe environments

Our TAG-certified brand safety solutions are backed by our dedicated in-house team.

Premium media partners

Direct premium media relationships and priority access to News Corp-owned sites

Award-winning support team

Smooth campaign management (Deal ID Support) assured with our global, award-winning Ops team.

Unique audiences

Data-driven PMPs and access to owned-and-operated first-party data.

The video marketplace you can trust

UnrulyX helps trading desks reliably target unique audiences at scale in premium environments with less media waste and better ROI.

Inventory is available to buy through our direct and deep relationships with all leading DSPs, including:


Trusted and brand-safe


Trusted and brand-safe

UnrulyX Formats

Innovative. Engaging. Polite. Deliver the right video to the right audience at the right moment with our wide range of engaging and innovative ad formats.




In-Article

Highly viewable outstream video ads served between paragraphs of text, available in horizontal and vertical formats.

UnrulyX Formats – Desktop



Unique audiences

UnrulyEQ allows trading desks to reach the most relevant audiences at scale, by understanding and analysing their emotional, behavioural and cultural characteristics. Trading desks can also purchase data-led PMPs, powered by UnrulyEQ, second-party partnerships and News Corp, that smash campaign goals and KPIs.


See audiences

Unique audiences

Unruly launches the U7!
Unruly launches the U7!

Unruly has today announced the formation of the U7, a brand and agency-powered council designed to engage the advertising community in discussions around emerging trends and the health of the...

Read more
Power of Premium Media
Power of Premium Media

Premium environments build trust. They drive brand and business metrics and better still, ads on premium sites can benefit. Read our key metrics that matter from independent studies which prove...

Read more
News UK, Guardian News & Media And The Telegraph Launch The Verified Marketplace
News UK, Guardian News & Media And The Telegraph Launch The Verified Marketplace

News UK, Guardian News & Media and The Telegraph have joined forces to launch The Verified Marketplace, a premium publishers’ marketplace for outstream video ad inventory. The Verified Marketplace will...

Read more

Get in touch!

Want to reliably target unique audiences at scale in premium environments with less media waste and better ROI? Get in touch to find out how Unruly can help.