Private marketplace advertising | PMP deals from Unruly

Trading Desks


UnrulyX helps trading desks reliably target unique audiences at scale in premium environments with less media waste and better ROI.

How do we do it?


Brand-safe environments
Brand-safe environments

Our TAG-certified brand safety solutions are backed by our dedicated in-house team.

Premium media partners
Premium media partners

Direct premium media relationships and priority access to News Corp-owned sites

Award-winning support team
Award-winning support team

Smooth campaign management (Deal ID Support) assured with our global, award-winning Ops team.

Unique audiences
Unique audiences

Data-driven PMPs and access to owned-and-operated first-party data.

The video marketplace you can trust

UnrulyX helps trading desks reliably target unique audiences at scale in premium environments with less media waste and better ROI.

Inventory is available to buy through our direct and deep relationships with all leading DSPs, including:


Trusted and brand-safe


Trusted and brand-safe

UnrulyX Formats

Innovative. Engaging. Polite. Deliver the right video to the right audience at the right moment with our wide range of engaging and innovative ad formats.








UNmissable

A sticky ad that stays in-view as the reader scrolls. 100% viewable by design.

UnrulyX Formats – Desktop



Unique audiences

UnrulyEQ allows trading desks to reach the most relevant audiences at scale, by understanding and analysing their emotional, behavioural and cultural characteristics. Trading desks can also purchase data-led PMPs, powered by UnrulyEQ, second-party partnerships and News Corp, that smash campaign goals and KPIs.


See audiences

Unique audiences

News UK, Guardian News & Media And The Telegraph Launch The Verified Marketplace
News UK, Guardian News & Media And The Telegraph Launch The Verified Marketplace

News UK, Guardian News & Media and The Telegraph have joined forces to launch The Verified Marketplace, a premium publishers’ marketplace for outstream video ad inventory. The Verified Marketplace will...

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Unruly Hires Paul Gubbins As UK Programmatic Lead
Unruly Hires Paul Gubbins As UK Programmatic Lead

Former PubMatic UK MD joins News Corp-owned video ad tech company LONDON - January 11, 2018 - Video ad tech company Unruly today announces it has hired Paul Gubbins as...

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Case Study: How Nielsen DAR PMPs Can Supercharge Your CPG Campaign
Case Study: How Nielsen DAR PMPs Can Supercharge Your CPG Campaign

At Unruly we know only too well that great content will only get you so far and that targeted distribution is the key to online video success. That's why we're...

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GDPR – Unruly’s commitment to data clarity

At Unruly data is very much at the heart of what we do. Keeping user data safe and increasing transparency are important to us, and we are ensuring compliance with the GDPR.

Here’s how:

  • We have adopted the IAB GDPR Transparency & Consent Framework
  • We have published our GDPR Commitment Statement and comprehensive FAQs to make our position and practices clear
  • We have a dedicated internal team focused on the GDPR, who are working closely with our parent company, News UK to ensure all of our processes and practices are GDPR-compliant

What about our first-party data?

Unruly’s targeting capabilities are based on unique first-party data, collected through an opt-in process that has already been rigorously audited. This means you can continue to supercharge your campaigns with UnrulyEQ Max and UnrulyEQ Lite, our pre-testing tools, and UnrulyEQ Lift for post-testing. You can also purchase our deeper Playbook reports and our audience targeting products including Custom Audiences (eg. Real Audiences, Emotional Audiences, Intender Audiences and more) and Popular Audiences (eg. Seasonal Audiences, Mover Audiences, Personality Audiences and more).

If you’ve got any questions or concerns, just ask us.

Get in touch!

Want to reliably target unique audiences at scale in premium environments with less media waste and better ROI? Get in touch to find out how Unruly can help.