Meet your

revenue-driving partner


Unruly gives DSPs unique inventory they can trust via a clean and direct supply chain.

How do we do it?


Brand safety promise
Brand safety promise

We bridge people and tech with our in-house team and extensive third-party verifications.

Top-flight publishers
Top-flight publishers

Direct premium media relationships, including priority access to News Corp-owned sites.

Responsive, attentive people
Responsive, attentive people

Smooth campaign management (Deal ID Support) assured with our global, award-winning Ops team.

Data-driven audiences
Data-driven audiences

Insight-led, effective PMPs and access to owned-and-operated first-party data.


Unique, premium inventory at scale

UnrulyX, our data-powered SSP, helps demand partners more efficiently access unique global audiences at scale across premium media environments, with 82% of views delivered on comScore 1000 sites.

Unique, premium inventory at scale

UnrulyX Formats

Innovative. Engaging. Polite. Deliver the right video to the right audience at the right moment with our wide range of engaging and innovative ad formats.




In-Article

Highly viewable outstream video ads served between paragraphs of text, available in horizontal and vertical formats.

UnrulyX Formats – Desktop



Custom targeting segments

UnrulyEQ allows demand partners to target the most relevant audiences at scale by leveraging the emotional, behavioural and cultural characteristics that help supercharge distribution. Access to News Corp O&O platforms, a decade’s worth of first-party data and DMP partnerships power our unique private marketplaces.


See audiences

Custom targeting segments

Unruly launches the U7!
Unruly launches the U7!

Unruly has today announced the formation of the U7, a brand and agency-powered council designed to engage the advertising community in discussions around emerging trends and the health of the...

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Power of Premium Media
Power of Premium Media

Premium environments build trust. They drive brand and business metrics and better still, ads on premium sites can benefit. Read our key metrics that matter from independent studies which prove...

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Shorter ads deliver results for AccorHotels
Shorter ads deliver results for AccorHotels

AccorHotels is a is a French multinational hospitality company. They own, manage and franchise hotels, resorts, and vacation properties. This year they launched a ‘Welcome Bali’ campaign in Asia Pacific. They...

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GDPR – Unruly’s commitment to data clarity

At Unruly data is very much at the heart of what we do. Keeping user data safe and increasing transparency are important to us, and we are ensuring compliance with the GDPR.

Here’s how:

  • We have adopted the IAB GDPR Transparency & Consent Framework
  • We have published our GDPR Commitment Statement and comprehensive FAQs to make our position and practices clear
  • We have a dedicated internal team focused on the GDPR, who are working closely with our parent company, News UK to ensure all of our processes and practices are GDPR-compliant

What about our first-party data?

Unruly’s targeting capabilities are based on unique first-party data, collected through an opt-in process that has already been rigorously audited. This means you can continue to supercharge your campaigns with UnrulyEQ Max and UnrulyEQ Lite, our pre-testing tools, and UnrulyEQ Lift for post-testing. You can also purchase our deeper Playbook reports and our audience targeting products including Custom Audiences (eg. Real Audiences, Emotional Audiences, Intender Audiences and more) and Popular Audiences (eg. Seasonal Audiences, Mover Audiences, Personality Audiences and more).

If you’ve got any questions or concerns, just ask us.

Let’s chat!

Want to more efficiently access unique audiences globally at scale? Get in touch to find out how Unruly can help.