Access premium, mobile video formats on premium publishers

Meet your

revenue-driving partner


Unruly gives DSPs unique inventory they can trust via a clean and direct supply chain.

How do we do it?


Brand safety promise
Brand safety promise

We bridge people and tech with our in-house team and extensive third-party verifications.

Top-flight publishers
Top-flight publishers

Direct premium media relationships, including priority access to News Corp-owned sites.

Responsive, attentive people
Responsive, attentive people

Smooth campaign management (Deal ID Support) assured with our global, award-winning Ops team.

Data-driven audiences
Data-driven audiences

Insight-led, effective PMPs and access to owned-and-operated first-party data.


Unique, premium inventory at scale

UnrulyX, our data-powered SSP, helps demand partners more efficiently access unique global audiences at scale across premium media environments, with 82% of views delivered on comScore 1000 sites.

Unique, premium inventory at scale

UnrulyX Formats

Innovative. Engaging. Polite. Deliver the right video to the right audience at the right moment with our wide range of engaging and innovative ad formats.








UNmissable

A sticky ad that stays in-view as the reader scrolls. 100% viewable by design.

UnrulyX Formats – Desktop



Custom targeting segments

UnrulyEQ allows demand partners to target the most relevant audiences at scale by leveraging the emotional, behavioural and cultural characteristics that help supercharge distribution. Access to News Corp O&O platforms, a decade’s worth of first-party data and DMP partnerships power our unique private marketplaces.


See audiences

Custom targeting segments

Unruly Hires Paul Gubbins As UK Programmatic Lead
Unruly Hires Paul Gubbins As UK Programmatic Lead

Former PubMatic UK MD joins News Corp-owned video ad tech company LONDON - January 11, 2018 - Video ad tech company Unruly today announces it has hired Paul Gubbins as...

Read more
Case Study: How Nielsen DAR PMPs Can Supercharge Your CPG Campaign
Case Study: How Nielsen DAR PMPs Can Supercharge Your CPG Campaign

At Unruly we know only too well that great content will only get you so far and that targeted distribution is the key to online video success. That's why we're...

Read more
Media Professionals Are GDPR’d Out.
Media Professionals Are GDPR’d Out.

But are regular people aware of the new regulations - and what does it mean for brand trust?  We asked 4,000 people.

Read more

GDPR – Unruly’s commitment to data clarity

At Unruly data is very much at the heart of what we do. Keeping user data safe and increasing transparency are important to us, and we are ensuring compliance with the GDPR.

Here’s how:

  • We have adopted the IAB GDPR Transparency & Consent Framework
  • We have published our GDPR Commitment Statement and comprehensive FAQs to make our position and practices clear
  • We have a dedicated internal team focused on the GDPR, who are working closely with our parent company, News UK to ensure all of our processes and practices are GDPR-compliant

What about our first-party data?

Unruly’s targeting capabilities are based on unique first-party data, collected through an opt-in process that has already been rigorously audited. This means you can continue to supercharge your campaigns with UnrulyEQ Max and UnrulyEQ Lite, our pre-testing tools, and UnrulyEQ Lift for post-testing. You can also purchase our deeper Playbook reports and our audience targeting products including Custom Audiences (eg. Real Audiences, Emotional Audiences, Intender Audiences and more) and Popular Audiences (eg. Seasonal Audiences, Mover Audiences, Personality Audiences and more).

If you’ve got any questions or concerns, just ask us.

Let’s chat!

Want to more efficiently access unique audiences globally at scale? Get in touch to find out how Unruly can help.