Don’t just reach people.

Move people.


Unruly helps advertisers engage a global audience of 1.2bn people on brand-safe, premium sites. Uniquely powered by emotional data, our UnrulyX platform supercharges campaign success.


The video marketplace you can trust

UnrulyX lets advertisers reach highly engaged consumers, locally and globally, across top publishers on mobile and desktop. 82% of UnrulyX ads are served on comScore 1000 sites, and our priority access to News Corp inventory guarantees quality you won’t find anywhere else.

The video marketplace you can trust

Our brand protection promise

UnrulyX Shield ensures all ads are delivered in safe, premium environments, backed by our fraud-free guarantee. With 12 years experience and extensive third-party verification, our in-house team safeguards your campaigns and reputation.


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UnrulyX Formats

Innovative. Engaging. Polite. Deliver the right video to the right audience at the right moment with our wide range of engaging and innovative ad formats.




In-Article

Highly viewable outstream video ads served between paragraphs of text, available in horizontal and vertical formats.

UnrulyX Formats – Desktop


Emotional tech drives ROI

UnrulyEQ uses emotional data to supercharge the impact of video ad campaigns, increasing brand favorability by 74% and purchase intent by as much as 80%.



Test

Test video ads to maximise the emotional and business impact of each campaign, using facial coding, proprietary skippability testing, cultural insights and more.

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Target

Our first-party data powers Custom and Popular Audience segments, creating data-enabled PMPs that reach receptive users at scale.

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Unruly launches the U7!
Unruly launches the U7!

Unruly has today announced the formation of the U7, a brand and agency-powered council designed to engage the advertising community in discussions around emerging trends and the health of the...

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Power of Premium Media
Power of Premium Media

Premium environments build trust. They drive brand and business metrics and better still, ads on premium sites can benefit. Read our key metrics that matter from independent studies which prove...

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Shorter ads deliver results for AccorHotels
Shorter ads deliver results for AccorHotels

AccorHotels is a is a French multinational hospitality company. They own, manage and franchise hotels, resorts, and vacation properties. This year they launched a ‘Welcome Bali’ campaign in Asia Pacific. They...

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Turnkey custom content solutions

Leverage emotional data to deliver impactful short format ads. Convert content into innovative, engaging new formats. All with UnrulyX Edit Suite.

  • Transform your horizontal video into vertical, double engagement and create the perfect mobile experience
  • Extend the life of existing assets by using data to create 6-second, mobile-optimised content with a guaranteed 100% completion rate
  • Supercharge display assets by turning them into impactful video ads

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Turnkey custom content solutions

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Our overview

GDPR – Unruly’s commitment to data clarity

At Unruly data is very much at the heart of what we do. Keeping user data safe and increasing transparency are important to us, and we are ensuring compliance with the GDPR.

Here’s how:

  • We have adopted the IAB GDPR Transparency & Consent Framework
  • We have published our GDPR Commitment Statement and comprehensive FAQs to make our position and practices clear
  • We have a dedicated internal team focused on the GDPR, who are working closely with our parent company, News UK to ensure all of our processes and practices are GDPR-compliant

What about our first-party data?

Unruly’s targeting capabilities are based on unique first-party data, collected through an opt-in process that has already been rigorously audited. This means you can continue to supercharge your campaigns with UnrulyEQ Max and UnrulyEQ Lite, our pre-testing tools, and UnrulyEQ Lift for post-testing. You can also purchase our deeper Playbook reports and our audience targeting products including Custom Audiences (eg. Real Audiences, Emotional Audiences, Intender Audiences and more) and Popular Audiences (eg. Seasonal Audiences, Mover Audiences, Personality Audiences and more).

If you’ve got any questions or concerns, just ask us.

Let’s talk!

Want to supercharge a video campaign and engage global audiences on brand-safe, premium sites at scale? Get in touch to find out how Unruly can help.