Video advertising you can trust | Polite formats and premium sites

Don’t just reach people.

Move people.


Unruly helps advertisers engage a global audience of 1.2bn people on brand-safe, premium sites. Uniquely powered by emotional data, our UnrulyX platform supercharges campaign success.


The video marketplace you can trust

UnrulyX lets advertisers reach highly engaged consumers, locally and globally, across top publishers on mobile and desktop. 82% of UnrulyX ads are served on comScore 1000 sites, and our priority access to News Corp inventory guarantees quality you won’t find anywhere else.

The video marketplace you can trust

Our brand protection promise

UnrulyX Shield ensures all ads are delivered in safe, premium environments, backed by our fraud-free guarantee. With 12 years experience and extensive third-party verification, our in-house team safeguards your campaigns and reputation.


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UnrulyX Formats

Innovative. Engaging. Polite. Deliver the right video to the right audience at the right moment with our wide range of engaging and innovative ad formats.








In-Article

Highly viewable outstream video ads served between paragraphs of text, available in horizontal and vertical formats.

UnrulyX Formats – Desktop


Emotional tech drives ROI

UnrulyEQ uses emotional data to supercharge the impact of video ad campaigns, increasing brand favorability by 74% and purchase intent by as much as 80%.



Test

Test video ads to maximise the emotional and business impact of each campaign, using facial coding, proprietary skippability testing, cultural insights and more.

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Target

Our first-party data powers Custom and Popular Audience segments, creating data-enabled PMPs that reach receptive users at scale.

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Media Professionals Are GDPR’d Out.
Media Professionals Are GDPR’d Out.

But are regular people aware of the new regulations - and what does it mean for brand trust?  We asked 4,000 people.

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News UK, Guardian News & Media And The Telegraph Launch The Verified Marketplace
News UK, Guardian News & Media And The Telegraph Launch The Verified Marketplace

News UK, Guardian News & Media and The Telegraph have joined forces to launch The Verified Marketplace, a premium publishers’ marketplace for outstream video ad inventory. The Verified Marketplace will...

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Case Study: How Nielsen DAR PMPs Can Supercharge Your CPG Campaign
Case Study: How Nielsen DAR PMPs Can Supercharge Your CPG Campaign

At Unruly we know only too well that great content will only get you so far and that targeted distribution is the key to online video success. That's why we're...

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Turnkey custom content solutions

Leverage emotional data to deliver impactful short format ads. Convert content into innovative, engaging new formats. All with UnrulyX Edit Suite.

  • Transform your horizontal video into vertical, double engagement and create the perfect mobile experience
  • Extend the life of existing assets by using data to create 6-second, mobile-optimised content with a guaranteed 100% completion rate
  • Add interactive and shoppable elements to your video, driving 3x engagement rates and 16% CTR

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Turnkey custom content solutions

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Looking to take Unruly's offering to a client? Let us help with that.


Our overview

GDPR – Unruly’s commitment to data clarity

At Unruly data is very much at the heart of what we do. Keeping user data safe and increasing transparency are important to us, and we are ensuring compliance with the GDPR.

Here’s how:

  • We have adopted the IAB GDPR Transparency & Consent Framework
  • We have published our GDPR Commitment Statement and comprehensive FAQs to make our position and practices clear
  • We have a dedicated internal team focused on the GDPR, who are working closely with our parent company, News UK to ensure all of our processes and practices are GDPR-compliant

What about our first-party data?

Unruly’s targeting capabilities are based on unique first-party data, collected through an opt-in process that has already been rigorously audited. This means you can continue to supercharge your campaigns with UnrulyEQ Max and UnrulyEQ Lite, our pre-testing tools, and UnrulyEQ Lift for post-testing. You can also purchase our deeper Playbook reports and our audience targeting products including Custom Audiences (eg. Real Audiences, Emotional Audiences, Intender Audiences and more) and Popular Audiences (eg. Seasonal Audiences, Mover Audiences, Personality Audiences and more).

If you’ve got any questions or concerns, just ask us.

Let’s talk!

Want to supercharge a video campaign and engage global audiences on brand-safe, premium sites at scale? Get in touch to find out how Unruly can help.