Brand safety tools | Viewability, transparency and brand safety

Where scale and

safety co-exist


UnrulyX is uniquely powered by emotional data to help advertisers better engage a global audience of 1.2bn people on brand-safe, premium sites and smash their campaign goals.

How we help advertisers meet their goals



UnrulyX video marketplace

Our data-driven marketplace delivers more engaged views through polite, reader-friendly formats and unique data.

Premium media

Ads run on trusted titles are 85% more likely to drive customer acquisition (source: IPA). By working with Unruly, advertisers benefit from our direct premium media relationships and our priority access to News Corp owned sites.

Emotional data

Emotional ads deliver a 23% uplift in sales volume (source: Nielsen Consumer Neuroscience). UnrulyEQ is a unique content testing and targeting solution built from first-party data, that provides deep analysis of the impact of ads.

Brand safety

We are certified by industry bodies including TAG, DTSG and JicWebs. UnrulyX Shield ensures all ads are delivered in safe, fraud-free environments.


Why work with Unruly?

We’re the video marketplace you can trust. Our unique emotional testing and targeting capabilities, exclusive premium inventory and industry-leading brand safety certifications mean Unruly is the leading choice for advertisers looking to distribute awesome, impactful video campaigns.


News UK, Guardian News & Media And The Telegraph Launch The Verified Marketplace
News UK, Guardian News & Media And The Telegraph Launch The Verified Marketplace

News UK, Guardian News & Media and The Telegraph have joined forces to launch The Verified Marketplace, a premium publishers’ marketplace for outstream video ad inventory. The Verified Marketplace will...

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Unruly And News Corp Launch Consumer Home Of The Future With Amazon Launchpad, eBay and Tesco
Unruly And News Corp Launch Consumer Home Of The Future With Amazon Launchpad, eBay and Tesco

New space uses emerging tech and latest research from experts in interior design and well-being to show how marketers can authentically engage with consumers in the connected home 25+ innovation...

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Introducing Unruly Trust Talks: The Great Programmatic Debate
Introducing Unruly Trust Talks: The Great Programmatic Debate

Unruly is excited to announce the first in a brand new series of programmatic events - The Great Programmatic Debate. On April 24, we’re bringing together the sharpest minds in...

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