UnrulyX is uniquely powered by emotional data to help advertisers better engage a global audience of 1.2bn people on brand-safe, premium sites and smash their campaign goals.
Our data-driven marketplace delivers more engaged views through polite, reader-friendly formats and unique data.
Ads run on trusted titles are 85% more likely to drive customer acquisition (source: IPA). By working with Unruly, advertisers benefit from our direct premium media relationships and our priority access to News Corp owned sites.
Emotional ads deliver a 23% uplift in sales volume (source: Nielsen Consumer Neuroscience). UnrulyEQ is a unique content testing and targeting solution built from first-party data, that provides deep analysis of the impact of ads.
We are certified by industry bodies including TAG, DTSG and JicWebs. UnrulyX Shield ensures all ads are delivered in safe, fraud-free environments.
We’re the video marketplace you can trust. Our unique emotional testing and targeting capabilities, exclusive premium inventory and industry-leading brand safety certifications mean Unruly is the leading choice for advertisers looking to distribute awesome, impactful video campaigns.
At Unruly data is very much at the heart of what we do. Keeping user data safe and increasing transparency are important to us, and we are ensuring compliance with the GDPR.
What about our first-party data?
Unruly’s targeting capabilities are based on unique first-party data, collected through an opt-in process that has already been rigorously audited. This means you can continue to supercharge your campaigns with UnrulyEQ Max and UnrulyEQ Lite, our pre-testing tools, and UnrulyEQ Lift for post-testing. You can also purchase our deeper Playbook reports and our audience targeting products including Custom Audiences (eg. Real Audiences, Emotional Audiences, Intender Audiences and more) and Popular Audiences (eg. Seasonal Audiences, Mover Audiences, Personality Audiences and more).
If you’ve got any questions or concerns, just ask us.