Unruly / About us

About us

Welcome to Unruly! Unruly is one of the leading video advertising platforms in the world. Publishers use Unruly’s self-service tools, global relationships with premium demand partners, user-friendly ad formats and dedicated support team to maximize their revenue across a range of different screens, including CTV, mobile and desktop.

Unruly’s innovative, multi-format tech, unique audience insights and creative solutions also enable brands and agencies to seamlessly engage global consumers in premium, brand-safe environments.

Unruly Blog

  • FloSports Publisher Spotlight

    We talk a lot about inventory monetization in the industry, but at the end of the day, the consumer experience is what matters. If you aren’t engaging to an audience, then you won’t have any impressions to monetize…

  • Roads for Monetization are Clearer with CTRL Deal Forecasting

    The competition across the ad-supported digital video and CTV landscape is challenging publishers to break out of their lanes in search of a clearer path for ad dollars. When it comes to Private Marketplace (PMP) and Programmatic Guaranteed (PG) deals – being prepared is half the battle in remaining competitive. Having the right partner and tools for inventory packaging can put publishers in the fast lane to streamlining deal pre-sale workflow to meet buyer needs more efficiently while maximizing revenue opportunities. 

  • What the Heck is a Unified Auction? 

    As you may recall, earlier this year we fully integrated our Spearad ad server and unified auction solution into the Unruly ad platform. This integration allows publishers to control how ads appear within their content to provide a better viewing experience to their audiences, enables them to have more control over their inventory pricing, and lets us pave a more seamless path to direct and programmatic revenue for these publisher partners.

Unruly News

U7 Client Council

The U7 is our brand, publisher and agency-powered council, set up to create a dialogue with the ad industry so they can play an active role in shaping the future of digital marketing for the better.

The U7 is made up of members from AB InBev, Accenture, Bank Of America, Colgate-Palmolive, Coty, Dentsu, Diageo, Ford, GSK, Havas, IPG Magna, Mars, Mediacom, Nestle, OMG, P&G, Publicis Groupe, SEEHER, UM, Unilever, Wavemaker, WFA, WSJ and Zentihoptimedias.