How A Wide Range Of Industries Are Adopting The Latest Social Video Phenomenon
Vine isn’t just for creative agency types, a wide range of industries are now adopting Twitter’s popular new video platform.
The six-second phenomenon may still be in its infancy, but a few months in and we’re already witnessing Vine being used in all sorts of incredibly creative ways.
Just after its launch, the platform was awash with creatives showing of their most lavish stop-motion skills, as well as the usual videos of funny cats, dogs on scooters and amusing babies.
But as the app’s user base has grown, we’re now seeing artists, brands, news channels and a range of celebrity faces flooding Vine with their videos.
Twitter was the real birthplace of social news reporting. Over the past few years, news would often break on the platform before staff at global newspapers even got wind of a story.
However, the launch of Vine is a game-changer for news reporting. Imagine if the Arab Spring, London Riots or Hurricane Sandy had been Vined? Twitter’s new platform holds the power to a whole new journalistic approach. Imagine reporters submitting Vines to support their words for online press articles? The potential is huge.
So, as is common with every new platform, we always find an individual, brand or corporation who looks to be the first to push the boundaries.
It didn’t take long for Vine to find a willing subject in Oscillioscope Labs, a self-confessed ‘three-headed dragon’, or to you and me, a multi-discipline creative agency.
How’s this for a concept – an entire feature film shared on Vine. How does that work, I hear you ask? Well, Vine clips are still just 6-seconds each, there’s been no fundamental change there. But the company has split their feature film – starring Julia Stiles and David Cross, and interestingly entitled #itsadisaster - into 6-second clips and posted them in order on their Twitter profile via Vine. Don’t believe me?! Take a look for yourself here.
Here’s a 6-second clip from the #itsadisaster movie:
— Oscilloscope Labs (@OscopeLabs) February 19, 2013
Whether you’re a blogger, publisher or brand, Twitter’s Vine app makes video marketing more accessible. With an iPhone in hand, you can play creative director and with great ease you can publish videos to your site to help keep your audience engaged.
The beauty of Vine is it’s easy to use, quick and the file sizes are small, meaning your mobile audience can consume your content without the fear of eating up all their data allowance. Now, we all know that you can do this on YouTube, but I’m keen to reiterate just how accessible Twitter has made video sharing in this case.
Here’s a video showing you how to embed Vines on your blog:
— Unruly Media (@unrulymedia) March 8, 2013
There’s no public API just yet, but that’s not stopping tech-savvy folk from creating their own web-based apps. Here’s a short review of the 7 best to date:
As we’re accustomed to with Twitter and Instagram, celebrities across the globe love to post pictures of them living their extravagant lifestyles. Vine is already changing the way that celebrities can share their stories with their fans and personal networks through video.
I had this idea for a Vine. vine.co/v/bwBabAPX2Kv
— Adam Goldberg (@TheAdamGoldberg) March 8, 2013
Despite the app only being available on iPhone and iPod Touch at present, we’re yet to see what will happen when everyone gets in on the action. As soon as the app is released across all platforms, we’ll really see what power it holds.
This isn’t the first time we’ve seen an iOS-only launch. Android Instagram users had to wait several months before they could get their hands on the hottest photo app on the market. How long we’ll have to wait until Vine reaches Android we shall just have to wait and see. Watch this space for future news on Vine app launches. In the meantime, the guys over at CNET have a video demonstrating a way you can browse Vines on an app called Vine Flow, if that’s any consolation to the Android faithfuls out there.