Unruly ShareRank™ allows advertisers to maximize the social impact of their video content by evaluating, improving and predicting the viral potential of video ads. The Unruly ShareRank algorithm is trained using more than 150,000 viewer reactions to videos and sharing data relating to 521 billion video views.
Unruly ShareRank identifies which parts of the video influence sharing behaviors – and why – so that brands can:
- Improve the shareability of existing content to drive online conversation & advocacy
- Plan distribution strategy to maximize sharing and account for earned media
- Plan content strategy to make future content more shareable with specific markets & target audiences