What’s it like to work for Unruly?
We are excited to announce that we made it onto Ad Age’s Best Places to Work in the US list again! Ad Age Best Places to Work 2019—produced in partnership with Latitude Research—identifies 50 workplaces that get the job done: 25 companies with 200 or fewer employees and 25 companies with more than 200 employees. Find out more. At Unruly we pride ourselves on having a unique, nurturing and inclusive company culture that celebrates both personal and professional growth across all our global offices. To celebrate this huge achievement we spoke to Unrulies from across the world to find out what Unruly’s culture means to them. “Unruly’s culture is like nothing I have ever experienced and it’s really great to see how it continues today. People gravitate
Listen In: Identity, the quest for an open and alternative ID continues
Listen to the ‘Identity, the quest for an open & alternative ID continues’ panel from our Trust Talks event in London. Moderated by our Programmatic Lead, Paul Gubbins, the panel looks at where we are as an industry in the quest for an alternative and open ID. The panelists challenge the idea that life post-cookie will challenge visibility for both buyers and sellers, unless they operate within walled gardens. They also explore ID portability, and how initiatives from bodies such as the IAB Tech Lab will tackle areas of concern such as digital ID management, privacy legislation and the explosive growth of connected devices. Check out recordings from the other Trust Talks panels by clicking here.
D is for Digital Identity
For the next installment of our A-Z of adtech series we’re looking at digital identity. Digital identity has underpinned programmatic and digital advertising for the last ten years. However it now feels like everybody is discussing it more than ever. Articles and stories dedicated to digital identity management seem to be appearing in the press on a weekly basis. At Unruly’s latest Trust Talks event in London we asked a number of leading industry experts why digital identity has become popular again, where it’s headed, and what the terms means to them. Nigel Gilbert, Chief Market Strategist at AppNexus EMEA A Xandr Company It’s all about the timing. Programmatic has been around for ten years or so. We also understand from a targeting and performance perspective that
The tech I want to see at CES 2019
Our Futurist, Elena Corchero, highlights what she’s looking forward to seeing next month at CES 2019! Every year the biggest and most innovative tech companies from across the globe descend on Las Vegas for CES. This global stage has hosted new tech breakthroughs for the past 50 years and CES 2019 is going to be no different. I’ll be heading to Las Vegas with some of the Unruly team to investigate what’s happening, and hunt down those new technologies that are set to change consumer behaviour and disrupt the advertising industry. Voices with screens, screens with voices At CES 2019 I’m expecting to see the relationship between voice assistants and displays continue to grow. This is a trend that emerged in 2018 with the launch of the Google
Case Study: Delivering the Whopper Dog
In April, Burger King launched the amazing Whopper Dog campaign. The comical ad shows the journey a Burger King enthusiast takes to train his guide dog to find a Whopper Burger! Burger King was aiming for the ad to generate attention amongst the broad target audience of dog lovers aged 14-49, fast-food lovers and people working in media/marketing/film. It wanted to measure their success via the number of completed views the ad received. Before we started to distribute the ad across premium websites, we ran it through UnrulyEQ pre-testing in order to narrow the audience down and help Burger King discover which sorts of people were most likely to connect with its ad on an emotional level. Initial reactions UnrulyEQ custom audiences found 3 custom audiences which were
C is for Culture
In our next A-Z of adtech we are looking at how culture plays heavily on how ads are received by audiences around the world. Our Insights team have analyzed this year’s John Lewis Christmas advert to find out how it resonated with viewers in the UK. Check out the advert below if you haven’t had a chance to see it yet. Emotional Analysis Portraying Sir Elton John’s career in reverse drove a strong emotional response amongst UK viewers, led by remarkable warmth, happiness and nostalgia. Allowing viewers to follow Elton’s journey touched many. This was linked back to Christmas by reaching the origin of a young boy receiving a piano from his mother on Christmas day, giving new meaning to how much a gift can do for someone; ‘Some
Unruly’s Adtech Quiz of the Year
Fancy yourself an Adtech whizz? Prove it with Unruly’s Adtech Quiz of the Year! Make your way through 10 gruelling adtech questions and see if you can beat the high score! Ready? On your marks, get set, go! [interaction id=”5c055d86f0a9048cc9646b87″] Need to brush up on your adtech knowledge? Head to our blog.
Inside ProDev: Tom Johnson on what it takes to be a Senior Software Developer
This week we sat down with Tom Johnson to find out what it takes to be a Senior Software Developer at Unruly. Q: Hi Tom, introduce yourself to our readers and tell them what you do at Unruly. I’m Tom, and I’m a Senior Software Developer at Unruly. It’s a wider role than it is at many places, and covers a number of steps. Firstly I find out what people ‘really’ want when they ask for something. I then work out how to make it work most effectively within our systems. Next I write the code to make it happen, and finally I check that it does both what we intended, and what our users need. I like to think of my role as being a software developer
Case Study: Helping UN Women spread the word
In October 2018 we launched a pro bono ad campaign in the UK to help Mediacom distribute their UN Women UK ad entitled “Draw a line”. Draw a line The ad was launched to mark the International Day for the Elimination of Violence against Women on 25 November 2018. The premise of the day is to raise awareness for women around the world are subject to rape, domestic violence and other forms of abuse. It also aims to highlight the scale and true nature of the issue which is often hidden. The ad, created by JWT London, featured a number of different celebrities including Doctor Who star Billie Piper and film and TV legend Benedict Cumberbatch. The celebrities drew orange lines (the colour associated with the campaign), and
