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  • Jess King on the importance of brand safety and tackling fake news

    This week we sat down with our Senior Product Manager, Jess King, to talk about brand safety, tackling fake news and becoming a founding member of the BSI Editorial board. Q: Hi, first of all, could you introduce yourself and tell a bit about what you do here at Unruly? Hello! I’m Jess and I head up our Unruly Shield team at Unruly. Which basically means I am responsible for anything relating to trust and transparency. Q: Can you talk a bit about how you found out about Unruly? I was actually referred to Unruly by a previous colleague who put me in touch with Unruly’s CEO as a recommendation. Originally I was interested in a Publisher Manager role but was quickly swayed towards the idea of setting

  • L is for Length

    As part of our A-Z of Adtech series, we’ve dug into our emotional database to find out whether the length of an ad affects the emotions that are evoked in viewers when they experience it. In the below chart you can see how different emotions are affected depending on how long the length of the advert is. For instance, if you are aiming to evoke happiness in viewers, and want to keep your ad under a minute, you should aim to keep it between 0-6 seconds. However, if you want to evoke inspiration you should spend longer telling your story, as inspiration gradually builds the longer the ad, dropping off around 91 seconds. Click here for more from A-Z of Adtech.

  • Listen In: Identity Wars, the quest for a fit-for-purpose digital ID

    Where is the industry is in the quest for an alternative and open ID? This discussion is about the impact of a post-cookie world for both buyers and sellers – exploring, amongst other things, ID portability, cooperation with walled gardens, new initiatives to tackle ID management, privacy legislation, success measurement and attribution. This recording is taken from Trust Talks: The Great Programmatic Debate which was held in Singapore on 28th February at the Tanjong Beach Club in Sentosa. The panel was moderated by Ricky Chanana, MD AUNZ at Unruly, and the panellists were Guy Hearn, Chief Product Officer APAC at Omnicom Media Group; Matt Harty, SVP Asia at The Trade Desk; Jean-Marc Thomas, MD Asia at Spafax; Joe Nguyen, Senior Vice President APAC at comScore. Click here to listen to more

  • Listen In: Traditional to addressable – the evolution of linear channels

    This discussion is focussed around the explosion of addressable media, from TV and radio to OOH. The speakers share their experience of this evolving landscape, discussing where the region is and where it’s headed. They look at the challenges, particular to Asia, and whether a holistic regional approach is possible, or whether things will remain fragmented and in the hands of local media owners. This recording is taken from Trust Talks: The Great Programmatic Debate which was held in Singapore on 28th February at the Tanjong Beach Club in Sentosa. The panel was moderated by Charlotte McEleny, Publisher at The Drum and the speakers were Isaline Duminil, Marketing & Communications Director at JCDecaux; Indranil Sarkar, Lead Partnerships & New Business at Mediacorp; Gavin Buxton, MD Asia at SpotX and Diogo Andrade, SEA Programmatic

  • K is for Keywords

    As part of our A-Z of Adtech series, our Associate Audiences Manager, Juan Vásquez, speaks about the importance of keywords in programmatic advertising, and the work his team are doing to take contextual targeting to the next level! What do we mean by keywords? For as long as I can remember, keywords have been the basis of contextual targeting. At Unruly we work with Grapeshot which allows us to scrape keywords across the different sites that make up our network. We can then categorise them according to either our clients’ needs or our own proprietary taxonomy. This includes emotive, personality-based, cultural and motivational categories. After classifying the active pages in our network, we can make them directly available in DealIDs so our clients can buy ad space in

  • Celebrating equality, diversity and inspiration

    To celebrate International Women’s Day we asked some of our inspirational Unrulies from around the world to give us their thoughts on equality, diversity and inspirational role models… Olivia Goodman, Global SVP People Team “I have been incredibly lucky to have worked with so many inspiring women in my career – the majority of my managers have really talented women and they have always encouraged and believed in me, something which I will forever be grateful for!“ Sarah Young, Software Developer “The fight for gender equality isn’t just about the women of today, it’s about creating a more equitable future for the generations to come.“ Haifaa Daw, VP Business Development, APAC “A modern progressive world requires equality. It’s not just about the attributes you have, it’s about who

  • J is for JICWEBS

    As part of this week’s A-Z of Adtech series, we sat down with the Chief Executive of JICWEBS, Jules Kendrick, to talk about the amazing work they are doing, and why she believes self-regulation is so important. Q. Hi Jules, first of all, can you tell us a bit about yourself and JICWEBS? I work as the Chief Executive of JICWEBS and started at the company late last year. JICWEBS is a not-for-profit, cross-industry, regulatory body and our mission is to deliver recognised trust and transparency in digital advertising. We do this by setting standards that companies can be audited to, to increase transparency around how they operate. Q. What have you guys been up to recently? Since I started the digital advertising industry has been increasingly under

  • Inspiration in advertising: does it work?

    As part of our Emotions UNcovered: Inspiration season we’ve dug into our emotional database of 2.2 million audience reactions to discover how Inspiration is used in advertising across the globe, and what effects it has on audiences. From Apple’s ‘1984’ SuperBowl spot to Nike’s latest ‘Dream Crazy’ campaign, Inspiration is a powerful emotion that brands and advertisers have leveraged in their marketing efforts for decades to create emotional connections with their brand and differentiate themselves from competitors. Our data shows that it’s the second most common emotion in advertising. Across all the ads we’ve tested globally, an average 7% of viewers felt intense Inspiration worldwide. It ranks just after happiness which is the most common emotion at 10%. Getting it right! When using Inspiration in advertising, brands need to

  • Hilary Goldsmith on inspiration, collaboration and building trust

    This week as part of our Emotions Uncovered: Inspiration fortnight we sat down with one of Unruly’s most inspirational women, Hilary Goldsmith, to talk about brand safety, collaboration and what inspires her to do the work she does. Q: Hi, first of all, could you introduce yourself and tell a bit about what you do here at Unruly? I’m Hilary and I’ve been at Unruly for a little over 8 years. I head up our global Operations team. We are responsible for delivering Unruly video activity across all our buying channels, leading the way in brand safety, taking expert care of our clients and providing internal data insights.    Q: Can you talk a bit about what inspired you to join Unruly? I was completing my Master’s degree